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The Ultimate Online Marketing Dictionary

Making Marketing Understandable for every one!

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Hey, Rogier here.

On this page, you’ll find all kind of terms marketers use translated into plain and easy to understand English.
Need to find a specific word just click on one of the letters.

You can also use "Ctrl + F" and type in the word you’re looking for or if you’re using an apple computer
"cmd + F" and insert the word you’re looking for in the search bar.


PS.

The dictionary will continuously be updated but if you by any chance don’t find the word
you’re looking for feel free to contact me on rogier@realdigitalsuccess.com.

Don't Forget To Pin it For Later

Online marketing dictionary pin

# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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301 Redirect

A permanent redirection from one URL to another.

302 Redirect

A temporary redirection from one URL to another.

404 Error

An error that indicates that the website that you requested to go to with your web browser can’t be found.

A

A

Ad extensions

Extra information that is added to your text ads that people can immediately go to.

Adwords

An advertising service created by Google that lets you place your website in the top of their search engine result pages in exchange for a fee.

Ad Network

A group of websites that are used for advertising by one advertiser. Examples are Google Ads and Bing Ads.

Alexa

Alexa is a virtual voice assistant created by Amazon.

Algorithm

A protocol often used in SEO to decide what position content on search engines should have.

Alernative texts, Alt-Tags

A word or phrase that can be inserted into html documents that explains what an image is all about for website viewers.

Anchor Text

Anchor Text refers to the text used for a hyperlink that you can click on. In SEO it’s favorable to use anchor text that describes the page the hyperlink is connected with.

Affiliate Marketing

Marketing form where companies partner up with marketers to promote their products in exchange for a commission on every sale.

Astroturfing

The practice of using fake endorsers to make a website, business or person look better than it actually is.

Automated Rules

A feature in the ad service create by Google called Google ads that automatically adjust your settings to optimize your campaigns.

Autoresponder

Software used to automate and manage communication with a group through email.

Avarage Position

The average position of your content in search engine result pages over a specific timespan.

B

B

Backlinks

A backlink is a link one website gets from another. These backlinks can have a huge effect on the authority of your website.

Black Hat SEO

SEO practices used to rank higher in search engines that go against the guidelines of search engines.

Blog

A blog is a webpage that gets regularly updated with new content.

Bounce rate

A factor that is shown in Google Analytics that displays the rate of people leaving your website after looking at just one page.

Brand(ing)

Marketing practice that creates an identity around a product or business to differentiate it from other products and businesses.

Broad Match

A bid type in search networks like (Bing Search and Google Ads) that includes showing your ads in every possible search containing your keyword, synonyms, and variations.

Buyer Persona - Customer Avatar

A detailed profile of your ideal customer created to get insight into how you should approach your ideal target audience.

C

C

Cascading style sheet, CSS

Code that defines the functionality, design, and presentation of a webpage.

Clickthrough rate

The ratio of users who click on a specific link.

Cloaking

Practice in SEO where the content that is shown to a search engine spider is different than the content shown to the user but has the same URL.

Consumer data

Information customers leave behind through their actions.

Content Management System

Digital application use to manage and create content on websites. Examples. Wordpress and Joomla.

Content Marketing

Marketing strategy that focuses on creating high-quality content to attract a beforehand clearly defined audience.

Content Network

A group of websites that create content and allow advertisers to show ads alongside of it.

Conversion Rate

The ratio of users that you can get to do a specific action. Examples. Buy a product, subscribe to an email list, etc.

Conversion Rate Optimization

The practice of increasing your conversion rate.

Cookie

Text files stores into people browser or directories to retain login information, identify customers and create an overall good user experience.

Cost-per-click

How much you pay for every click your website receives when doing a marketing campaign.

Cost-per-Mile ( CPM )

Mile is Latin for thousand. It’s the price an advertiser pays for every thousand clicks.

Country Code Level Domain, CCTLD

The two letters at the end of a website domain that corresponds with a country, territory, or geographical location. Example .uk (united kingdom) .DE (Germany) .NL (Netherlands)

Crawler

Program used by search engines such as Google and Bing to find and index web pages.

Customer Relationship Management, CRM

The process of building relationships with clients through marketing strategies and activities.

D

D

Display URL

The URL users see on a PPC ad.

Do-follow link

links that do not have a rel=”no-follow” attribute. These links can influence how high you rank on search engines. Do-follow links from high authority websites will help your rankings.

Domain authority

A rating created by Moz that indicates your chances of ranking for search engine results in general. The rating goes from 0-100 and if often used to measure the progression of websites.

Domain name

The domain name is basically the address of a website used by other people to get to your website. examples. coolcameras.com or crazyphones.com.

Doorway Page

A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page.

Drip Marketing - Also soap opera sequences

Strategy where a sequence of pre-written messages are being sent to customers and prospects over time.

E

E

Ecommerce

The buying and selling of good on the internet.

Email Marketing

Strategically sending commercial messages to customers and prospects.

Email Marketing Service

Software that facilitates email marketing by being able to send, automate, and customize emails.

Email Sequence

A set of pre-written emails often used to create relationships with customers to increase the chances of selling products or services.

Enhanced Bidding

Option that adjusts your CPC automatically to the price that’ll get you the most sales.

F

F

Facebook advertising

The act of placing ads on Facebook.

Facebook retargeting

Form of marketing where you send ads to people who left your website on facebook.

Feed

Stream of posts that gets updated every time new content is being uploaded.

Forum

A digital bulletin board where ideas and opinions are shared.

G

G

Geo-targeting

The practice of focusing your marketing on a specific group based on their location.

Google Adwords

Google Adwords is an advertising platform that has created a huge network of websites that people can advertise through CPC.

Google Analytics

Free service created by Google to monitor the progression of your website through different statistics.

Google Search Console

Free service created by Google that lets webmasters monitor the indexing and ranking of webpages. It’s mostly used to optimize the visibility of websites in search engines.

Growth Hacking

The practice of achieving rapid growth through optimizing lead generation and conversion.

H

H

Hashtag

It’s the name for the symbol (#). It’s used on social media to group together content that has the same theme.

Heatmap

Map that shows all the interactions visitors had on a specific webpage. The red areas are the places where a lot of interactions take place while the blue areas are the places with the fewest interactions.

HyperText Markup Language, HTML

HTML is a markup language for text pages. HTML elements are used as building blocks for webpages.

Hyperlink

Is an element (word, phrase, image) that is turned into a link you can use to go to another webpage.

I

I

Image maps

Set of coordinates regarding an image in order to hyperlink different areas of the image to different webpages.

Impressions

The number of times viewers see a search engine result page with your website on it. This doesn’t necessarily mean they saw your page just the search page your website was on.

Inbound links - also backlink

Hyperlink on another website that points toward your own website.

Indexing

The organization of information in indices after websites have been crawled so they can be seen on search engines.

Influencer

A person or a group of people who have the ability to influence people’s behavior.

Influencer Marketing

A form of marketing where influencers endorse your products and/or services to get more exposure.

Internal Linking

Using hyperlinks that point to other pages on your website.

INTERSTITIAL

A pop-up ad that appears in the middle of browsing a website.

Instagram

A social media platform that predominantly focuses on pictures.

J

J

Javascript

A scripting language that enhances HTML pages.

K

K

Keyword

Words and/or phrases that define a piece of content and are often used to be able to find. content about specific subjects.

Keyword Difficulty

A metric that describes the difficulty of ranking on the first page of search engines for a specific word.

Keyword research planner or just Keyword planner

Software that helps you find keyword opportunities and find out the keyword difficulty for your marketing campaigns.

Keyword Stuffing

A practice that can hurt your SEO where you over excessively place your targeted keyword in your content.

L

L

Landing Page

A web page someone arrives on after clicking on an ad. This page is designed to guide website visitors to either a sale, subscription or another action you want the visitor to take.

Link Building

The act of acquiring backlinks.

Link Juice

Value or Equity passed on from one page to another.

Link Popularity

The number of backlinks pointing to one website.

Long Tail Keywords

Keywords that consists of multiple words. These are often used in SEO because they’re less popular so easier to rank for.

M

M

Marketing automation

Technological platforms that are designed to manage and automate repetitive tasks in marketing.

Meta tags

The snippet of text you see under a link in the google search engine results pages that describes what the content is about.

Microblogging

A type of blog dedicated to posting smaller pieces of content than normal blogs.

Mobile-friendly

Refers to when content designed for the computer shrinks small enough that it functions on other mobile devices such as mobile phones and tablets.

Mobile marketing

Marketing dedicated to mobile devices such as mobile phones and tablets.

N

N

Natural listings

The search results in search engines that aren’t paid for. These are “organic” results based on different factors such as quality content, do-follow links, user experience, etc.

Navigation

Navigation refers to being able to move through different places of the website or elements that facilitate that movement such as menus and links.

Newsjacking

Aligning brand, business or content with relevant news to get more exposure.

No-follow link

An HTML attribute that can be put on links which give out the order to not transfer SEO equity to the website it’s linking to.

O

O

Opt-in

Is a term in email marketing which refers to when someone is giving the option to receive emails. The moment they give consent they’re opting-in.

Opt-out

When they refuse or cancel getting emails from marketers.

Organic listings - Natural listings

The search results in search engines that aren’t paid for. These are “organic” results based on different factors such as quality content, do-follow links, user experience, etc.

Outbound links

Links that are meant to take you to another webpage.

P

P

Pagerank

A Google Algorithm that measures the importance of a website by counting the number and quality of links.

Paid Listings

Websites that appear in search engine results because they paid to be included in the result pages.

Pay Per Click (PPC)

A form of marketing where marketers pay money for every time their ads are clicked on. In exchange, they get more exposure on search networks.

Pop-under

A type of window that shows up behind the window of a web browser. Unlike a pop-up, these windows are less intrusive.

Push Notifications

Notifications that are given by your web browser. These notifications are often used by marketers to keep you informed and engaged.

Q

Q

Query

Words or phrases that search engine users type into the search bar of search engines such as Google, Bing, and Yahoo.

Quality Index

Yahoo! Japan’s version of the more widely known Google Ads Quality Score. Along with bids, it affects an advertiser’s ad rank (position) and actual cost per click. It functions similarly to Google’s Quality Score.

Quality Score (QS)

A rating Google uses to measure the quality of your keywords and ads.

R

R

Rankbrain

Machine-learning based algorithm that tries to understand what people mean when they fill in a query(words they fill into the search bar of a search engine) and record that.

Rankings

Refers to the position of content on a search engine result page.

Real Simple Syndication (RSS)

Web feed that allows users to see updates of your content.

Remarketing (also retargeting)

Marketing strategy where you show ads to people who have already been to your website.

Results Page

Page with all the website results of words or phrases you typed into the search bar of search engines.

Responsive ads

Ads that can adjust size, format, and appearance to fit in any area of a website.

Retargeting(also remarketing)

Marketing strategy where you show ads to people who have already been to your website.

Return of investment (ROI)

is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked.

Rich Media

Ads that include advanced mediums such as audio, video, and other elements that can stimulate engagement.

Robots.txt

Text file that includes the basic rules for search engines to follow when indexing web pages. You can decide from there which pages you want to be indexed in search engines and which ones not.

S

S

Schema Markup

Code that helps search engines get more informative results for users.

Scraping

A special method for collecting information from the internet.

Search Engines

A program that searches for information on the internet with the help of words or phrases users type into it’s search bar. Examples. Google, Yahoo, and Bing.

Search Engine Marketing, SEM

A form of marketing where you try to increase in visibility of websites with the help of search engines. The goal of search engine marketing is to get a high position because websites in high positions are seen the most.

Search Engine Optimization, SEO

The act of increasing your position in search engines (organically) so your website gets more exposure.

Search Engine Results Pages, SERP

The page with results that appear once you type in a word or phrase in search engines such as Google, Bing, and Yahoo.

Search Engine Reputation Management, SERM

Using Search engines to build a reputation for your website.

Search Retargeting

A form of retargeting where marketers focus their promotion efforts on users based on specific previous searches they’ve done.

Secure Sockets Layer, SSL

Is a security technology that creates a heavily encrypted link between a web server and a web browser. You can recognize websites that use this technology by the https they have in their URL.

Sessions

A measuring factor in Google Analytics that is a group of interactions a user takes in a time frame of 30 minutes.

Session Time

The amount of time a user interacted with your website.

Shopping Ads

A type of ad that shows information about products the website sales.

SiteMap

A file that contains a list of all the webpages on your website that can help search engines find your content easier.

Site Retargeting

Marketing strategy where you target people who have already been to your website.

Social Media

The collective name of websites and applications that make it possible to interact with other people online through text, video’s, audio and pictures. Examples. Facebook, Instagram, Linkedin, and Pinterest.

Social Media Marketing, SMM

The act of marketing products, services, or people on social media.

Social Networking

Networking with other people online using social media.

Social Platform

Websites and applications that make it possible to interact with other people online through text, video’s, audio and pictures. Examples. Facebook, Instagram, Linkedin, and Pinterest.

Spam

Unsolicited messages being sent over the internet. They often have commercial purposes.

Spider

Software used by search engines that follow links from one website to another.

T

T

Tag

A snippet also called a pixel of code that does a particular thing. In marketing, they’re often used to collect information about the behavior of website visitors.

Targeting

The act of focusing your marketing efforts on a specific group instead of the general population.

Top Level Domain, TLD

Refers to the letters at the end of a domain name. Examples .Org .UK .NL .DE.
You have general TLD’s and country-specific TLD’s.

Tracking Code

Code that can be placed at the end of a URL to track the performance of a page. This is often measured in things like how many people arrive on that page after clicking on a link on the previous page.

Traffic

A collective name for the users of a website.

U

U

Unique Value Proposition (UVP)

A statement that describes how your offer is beneficial for others.

Universal Resource Locator, URL

This is basically the address of the website where your content is stored. It’s used by web browsers to find specific content.

Usability

The effectiveness of a certain product or service.

V

V

Video Marketing

The act of using video as a medium for promoting products, services, businesses or people.

Viral Marketing

A marketing strategy that uses social media to promote a certain product, service, business or person and letting people on social media forward that promotion.

Vlog

An online diary that use video as the medium to make content.

W

W

Web 2.0

The second stage of the evolution of the internet. We went from having only static pages to having dynamic pages with sound, video, and more.

Web Browser

An application that accesses information the internet. Examples of web browsers are Google Chrome, Microsoft Internet Explorer, and Safari.

Webinar

A seminar that takes place online using video.

Web Metrics

Web metrics are used as standards to gage how successful a website is.

White hat SEO

SEO practices used to rank higher in search engines that follow the guidelines of search engines.

WordPress

A content management system used to create and manage content for websites.

WYSIWYG

Stands for what you see is what you get. This is a drag-and-drop feature often used for designing web pages from the front-end without using code.

X

X

XML

Extensive Markup Language defines the rules for encoding documents that are both readable for humans and machines.

Y

Y

Yandex

A Search engine that currently is the fourth biggest search engine in the world.

Z

Z

No Terms starting with the letter Z in marketing I guess...


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