A permanent redirection from one URL to another.

A temporary redirection from one URL to another.

An error that indicates that the website that you requested to go to with your web browser can’t be found.

Extra information that is added to your text ads that people can immediately go to.

An advertising service created by Google that lets you place your website in the top of their search engine result pages in exchange for a fee.

A group of websites that are used for advertising by one advertiser. Examples are Google Ads and Bing Ads.

Alexa is a virtual voice assistant created by Amazon.

A protocol often used in SEO to decide what position content on search engines should have.

A word or phrase that can be inserted into html documents that explains what an image is all about for website viewers.

Anchor Text refers to the text used for a hyperlink that you can click on. In SEO it’s favorable to use anchor text that describes the page the hyperlink is connected with.

Marketing form where companies partner up with marketers to promote their products in exchange for a commission on every sale.

The practice of using fake endorsers to make a website, business or person look better than it actually is.

A feature in the ad service create by Google called Google ads that automatically adjust your settings to optimize your campaigns.

Software used to automate and manage communication with a group through email.

The average position of your content in search engine result pages over a specific timespan.

A backlink is a link one website gets from another. These backlinks can have a huge effect on the authority of your website.

SEO practices used to rank higher in search engines that go against the guidelines of search engines.

A blog is a webpage that gets regularly updated with new content.

A factor that is shown in Google Analytics that displays the rate of people leaving your website after looking at just one page.

Marketing practice that creates an identity around a product or business to differentiate it from other products and businesses.

A bid type in search networks like (Bing Search and Google Ads) that includes showing your ads in every possible search containing your keyword, synonyms, and variations.

A detailed profile of your ideal customer created to get insight into how you should approach your ideal target audience.

Code that defines the functionality, design, and presentation of a webpage.

The ratio of users who click on a specific link.

Practice in SEO where the content that is shown to a search engine spider is different than the content shown to the user but has the same URL.

Information customers leave behind through their actions.

Digital application use to manage and create content on websites. Examples. Wordpress and Joomla.

Marketing strategy that focuses on creating high-quality content to attract a beforehand clearly defined audience.

A group of websites that create content and allow advertisers to show ads alongside of it.

The ratio of users that you can get to do a specific action. Examples. Buy a product, subscribe to an email list, etc.

The practice of increasing your conversion rate.

Text files stores into people browser or directories to retain login information, identify customers and create an overall good user experience.

How much you pay for every click your website receives when doing a marketing campaign.

Mile is Latin for thousand. It’s the price an advertiser pays for every thousand clicks.

The two letters at the end of a website domain that corresponds with a country, territory, or geographical location. Example .uk (united kingdom) .DE (Germany) .NL (Netherlands)

Program used by search engines such as Google and Bing to find and index web pages.

The process of building relationships with clients through marketing strategies and activities.

The URL users see on a PPC ad.

links that do not have a rel=”no-follow” attribute. These links can influence how high you rank on search engines. Do-follow links from high authority websites will help your rankings.

A rating created by Moz that indicates your chances of ranking for search engine results in general. The rating goes from 0-100 and if often used to measure the progression of websites.

The domain name is basically the address of a website used by other people to get to your website. examples. coolcameras.com or crazyphones.com.

A doorway page will affect the index of a search engine by inserting results for particular phrases while sending visitors to a different page.

Strategy where a sequence of pre-written messages are being sent to customers and prospects over time.

The buying and selling of good on the internet.

Strategically sending commercial messages to customers and prospects.

Software that facilitates email marketing by being able to send, automate, and customize emails.

A set of pre-written emails often used to create relationships with customers to increase the chances of selling products or services.

Option that adjusts your CPC automatically to the price that’ll get you the most sales.

The act of placing ads on Facebook.

Form of marketing where you send ads to people who left your website on facebook.

Stream of posts that gets updated every time new content is being uploaded.

A digital bulletin board where ideas and opinions are shared.

The practice of focusing your marketing on a specific group based on their location.

Google Adwords is an advertising platform that has created a huge network of websites that people can advertise through CPC.

Free service created by Google to monitor the progression of your website through different statistics.

Free service created by Google that lets webmasters monitor the indexing and ranking of webpages. It’s mostly used to optimize the visibility of websites in search engines.

The practice of achieving rapid growth through optimizing lead generation and conversion.

It’s the name for the symbol (#). It’s used on social media to group together content that has the same theme.

Map that shows all the interactions visitors had on a specific webpage. The red areas are the places where a lot of interactions take place while the blue areas are the places with the fewest interactions.

HTML is a markup language for text pages. HTML elements are used as building blocks for webpages.

Is an element (word, phrase, image) that is turned into a link you can use to go to another webpage.

Set of coordinates regarding an image in order to hyperlink different areas of the image to different webpages.

The number of times viewers see a search engine result page with your website on it. This doesn’t necessarily mean they saw your page just the search page your website was on.

Hyperlink on another website that points toward your own website.

The organization of information in indices after websites have been crawled so they can be seen on search engines.

A person or a group of people who have the ability to influence people’s behavior.

A form of marketing where influencers endorse your products and/or services to get more exposure.

Using hyperlinks that point to other pages on your website.

A pop-up ad that appears in the middle of browsing a website.

A social media platform that predominantly focuses on pictures.

A scripting language that enhances HTML pages.

Words and/or phrases that define a piece of content and are often used to be able to find. content about specific subjects.

A metric that describes the difficulty of ranking on the first page of search engines for a specific word.

Software that helps you find keyword opportunities and find out the keyword difficulty for your marketing campaigns.

A practice that can hurt your SEO where you over excessively place your targeted keyword in your content.

A web page someone arrives on after clicking on an ad. This page is designed to guide website visitors to either a sale, subscription or another action you want the visitor to take.

The act of acquiring backlinks.

Value or Equity passed on from one page to another.

The number of backlinks pointing to one website.

Keywords that consists of multiple words. These are often used in SEO because they’re less popular so easier to rank for.

Technological platforms that are designed to manage and automate repetitive tasks in marketing.

The snippet of text you see under a link in the google search engine results pages that describes what the content is about.

A type of blog dedicated to posting smaller pieces of content than normal blogs.

Refers to when content designed for the computer shrinks small enough that it functions on other mobile devices such as mobile phones and tablets.

Marketing dedicated to mobile devices such as mobile phones and tablets.

The search results in search engines that aren’t paid for. These are “organic” results based on different factors such as quality content, do-follow links, user experience, etc.

Navigation refers to being able to move through different places of the website or elements that facilitate that movement such as menus and links.

Aligning brand, business or content with relevant news to get more exposure.

An HTML attribute that can be put on links which give out the order to not transfer SEO equity to the website it’s linking to.

Is a term in email marketing which refers to when someone is giving the option to receive emails. The moment they give consent they’re opting-in.

When they refuse or cancel getting emails from marketers.

The search results in search engines that aren’t paid for. These are “organic” results based on different factors such as quality content, do-follow links, user experience, etc.

Links that are meant to take you to another webpage.

A Google Algorithm that measures the importance of a website by counting the number and quality of links.

Websites that appear in search engine results because they paid to be included in the result pages.

A form of marketing where marketers pay money for every time their ads are clicked on. In exchange, they get more exposure on search networks.

A type of window that shows up behind the window of a web browser. Unlike a pop-up, these windows are less intrusive.

Notifications that are given by your web browser. These notifications are often used by marketers to keep you informed and engaged.

Words or phrases that search engine users type into the search bar of search engines such as Google, Bing, and Yahoo.

Yahoo! Japan’s version of the more widely known Google Ads Quality Score. Along with bids, it affects an advertiser’s ad rank (position) and actual cost per click. It functions similarly to Google’s Quality Score.

A rating Google uses to measure the quality of your keywords and ads.

Machine-learning based algorithm that tries to understand what people mean when they fill in a query(words they fill into the search bar of a search engine) and record that.

Refers to the position of content on a search engine result page.

Web feed that allows users to see updates of your content.

Marketing strategy where you show ads to people who have already been to your website.

Page with all the website results of words or phrases you typed into the search bar of search engines.

Ads that can adjust size, format, and appearance to fit in any area of a website.

Marketing strategy where you show ads to people who have already been to your website.

is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked.

Ads that include advanced mediums such as audio, video, and other elements that can stimulate engagement.

Text file that includes the basic rules for search engines to follow when indexing web pages. You can decide from there which pages you want to be indexed in search engines and which ones not.

Code that helps search engines get more informative results for users.

A special method for collecting information from the internet.

A program that searches for information on the internet with the help of words or phrases users type into it’s search bar. Examples. Google, Yahoo, and Bing.

A form of marketing where you try to increase in visibility of websites with the help of search engines. The goal of search engine marketing is to get a high position because websites in high positions are seen the most.

The act of increasing your position in search engines (organically) so your website gets more exposure.

The page with results that appear once you type in a word or phrase in search engines such as Google, Bing, and Yahoo.

Using Search engines to build a reputation for your website.

A form of retargeting where marketers focus their promotion efforts on users based on specific previous searches they’ve done.

Is a security technology that creates a heavily encrypted link between a web server and a web browser. You can recognize websites that use this technology by the https they have in their URL.

A measuring factor in Google Analytics that is a group of interactions a user takes in a time frame of 30 minutes.

The amount of time a user interacted with your website.

A type of ad that shows information about products the website sales.

A file that contains a list of all the webpages on your website that can help search engines find your content easier.

Marketing strategy where you target people who have already been to your website.

The collective name of websites and applications that make it possible to interact with other people online through text, video’s, audio and pictures. Examples. Facebook, Instagram, Linkedin, and Pinterest.

The act of marketing products, services, or people on social media.

Networking with other people online using social media.

Websites and applications that make it possible to interact with other people online through text, video’s, audio and pictures. Examples. Facebook, Instagram, Linkedin, and Pinterest.

Unsolicited messages being sent over the internet. They often have commercial purposes.

Software used by search engines that follow links from one website to another.

A snippet also called a pixel of code that does a particular thing. In marketing, they’re often used to collect information about the behavior of website visitors.

The act of focusing your marketing efforts on a specific group instead of the general population.

Refers to the letters at the end of a domain name. Examples .Org .UK .NL .DE.
You have general TLD’s and country-specific TLD’s.

Code that can be placed at the end of a URL to track the performance of a page. This is often measured in things like how many people arrive on that page after clicking on a link on the previous page.

A collective name for the users of a website.

A statement that describes how your offer is beneficial for others.

This is basically the address of the website where your content is stored. It’s used by web browsers to find specific content.

The effectiveness of a certain product or service.

The act of using video as a medium for promoting products, services, businesses or people.

A marketing strategy that uses social media to promote a certain product, service, business or person and letting people on social media forward that promotion.

An online diary that use video as the medium to make content.

The second stage of the evolution of the internet. We went from having only static pages to having dynamic pages with sound, video, and more.

An application that accesses information the internet. Examples of web browsers are Google Chrome, Microsoft Internet Explorer, and Safari.

A seminar that takes place online using video.

Web metrics are used as standards to gage how successful a website is.

SEO practices used to rank higher in search engines that follow the guidelines of search engines.

A content management system used to create and manage content for websites.

Stands for what you see is what you get. This is a drag-and-drop feature often used for designing web pages from the front-end without using code.

Extensive Markup Language defines the rules for encoding documents that are both readable for humans and machines.

A Search engine that currently is the fourth biggest search engine in the world.

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