In this post, I’m going to discuss the best email marketing services for your business.
A popular phrase in marketing is “…the money is in the email list…”.
It's the marketers most powerful tool for getting sales because it gives you a chance to communicate with potential buyers even after they leave your website, social media account, or YouTube channel.
Choosing the right tools for creating and nurturing that list can have a huge impact on your success.
This is why I created this list of the best email marketing services.
All the email marketing services on this list come with excellent service so to make it easier to choose I’ve also categorized them dependent on your goals.
This way at the end of the article you’ll know exactly which email marketing service you should choose.
Now let's get into it!
1. Getresponse
Getresponse
The Most All-Around Email Marketing Solution For Building An Audience And Selling Products.
Getresponse is an all-in-one email marketing tool created by Simon Grabowski. It started out as a simple email marketing service but a few years ago it started focusing more on the process of nurturing leads and guiding email subscribers to sales.
Getresponse is now slowly turning into an all-in-1 marketing platform such as Clickfunnels.
Getresponse comes with all the standard features most email marketing services have such as:
- Landing pages
- Forms
- Surveys
- Marketing automation flowcharts
- A/B testing
- SMS marketing
- Autoresponders
- Conversion funnels
- (Paid) Webinars
- Ecommerce solutions
- and more.
Notable features:
Getresponse is a lot more sales-oriented than most email marketing services online. The e-commerce function makes it possible to run a store to sell your products from within the platform similar to Shopify.
They also come with features such as event planning in the form of webinars, live chat, and more.
Pricing
Getresponse has multiple pricing plans ranging from $0 to $599/ month depending on the features you desire and the size of your email list.
The Free-forever plan is just as the name says a free package that you can use forever. This package comes with limited features such as:
- Sending out email letters
- Website builder with 5GB bandwidth
- 1 Landing page
- A maximum of 500 email list subscribers
- Sign-up forms
- 30-day free access to all premium features
Best for: People that want to see what Getresponse is all about and want to send emails to a small group in real-time.
The Basic plan starts at $19/month for 1000 subscribers.
The most affordable paid package has features such as:
- Everything that the Free-forever plan offers.
- Autoresponders
- Unlimited landing pages
- Unlimited websites with the website builder
- Segmentations based on contact details
- Email scheduling
Best for: People that want to take advantage of basic email automation.
The Marketing Automation plan starts at $59/month for 1000 subscribers.
The most affordable paid package has features such as:
- Everything that the basic plan offers.
- Webinars
- Marketing automation capabilities
- 3 team members
- Contact scoring and tagging
- Advanced segmentation
- 5 sales funnels
Best for: People that want to work in groups and want to start segmenting their email subscribers into different groups.
The Plus plan starts at $119/month for 1000 subscribers.
The most affordable paid package has features such as:
- Everything that the plus plan offers.
- Unlimited automation
- Ecommerce Segmentation
- Paid webinars
- Abandoned cart recovery
- promo codes
- 5 team members
- Ecommerce features
- Web push notifications
- unlimited funnels
Best for: People that want unlimited automation capability and want to charge people for attending their webinars.
Recommended for:
People that want to do email marketing specifically to sell products or promote affiliate products.
2. MailerLite
MailerLite
The Most All-Around Email Marketing Solution For Building An Audience And Selling Products.
What is Mailerlite?
Mailerlite is an email marketing service that helps with creating, communicating, and growing your email lists. It started out in 2005 as a web design agency and in 2010 changed to an email marketing service.
It's a solid email marketing service that has a beginner's friendly navigation but still possesses a lot of advanced features. It's a great solution for people that are new to email marketing.
Here’s a list of all the features Mailerlite offers:
- Website Builder
- Blog builder
- Email builder
- Form Builder
- Automation workflows
- Integrations
- Analytics
- Email Templates
- Email broadcasting
- Segmenting
- Paid newsletter subscriptions
Notable features:
Mailerlite most notable features are its advanced A/B testing and its blog features.
Most email marketing services are able to create one-page websites that you can use to acquire email addresses.
MailerLite takes it a step further by giving you the opportunity to create an entire blog website that you can use for content marketing.
Pricing
Mailerlite has multiple pricing plans ranging from $0 to $1600/ month depending on the features you desire and the size of your email list.
$0, Up to 1000 subscribers
12,000 monthly emails, 1 user, Monday - Friday Email support
Key features, Drag & drop editor, Email automation builder, and more.
$10/ month or $9/month billed annually. Up to 1000 subscribers
- Unlimited monthly emails
- 3 users
- 24/7 Email support
- All in Free Plan, plus
- Sell digital products
- Unlimited templates
- Dynamic emails
- Auto resend campaign
- Unlimited websites & blogs
- Unsubscribe page builder
Advanced $21/month or $19/ month billed annually, Up to 1000 subscribers
- Unlimited monthly emails
- Unlimited users
- 24/7 Live chat & email support
- All in Growing Business, plus
- Facebook integration
- Custom HTML editor
- Promotion pop-ups
- Multiple triggers in automation
- Preference center
Enterprise Custom pricing
- Unlimited monthly emails
- Unlimited users
- 24/7 Live chat & email support
- All in Advanced, plus
- Dedicated success manager
- Dedicated IP & deliverability consultation
- Custom landing page design
- Custom newsletter design
Recommended for:
People that want to do email marketing specifically to sell products or promote affiliate products.
3. Constant Contact
Constant Contact
The Most well-developed email marketing service for sales and building an audience.
What is Constant Contact?
Constant Contact formally known as “Roving Software” in 1995 is an email marketing service that makes it possible to capture, manage, and communicate with email subscribers.
Just like Getresponse, they’re now working towards creating an all-in-1 email/sales marketing platform. They added a sales CRM to their platform called Sharpspring with all kinds of features to optimize the sales process and manage customers.
Notable features
Just like Getresponse, Constant Contact makes it possible to host events in-platform through fundraisers, workshops, etc. This helps a lot with getting subscribers to engage which increases your chances of getting them to convert.
Pricing
Access to all features for a limited time of 14 days.
Starting at $12/Month:
- Basic email marketing with easy-to-use templates
- Automated welcome email for new contacts
- Social marketing
- Event management
- AI content recommendations
Starting at $35/Month:
Everything in Lite, plus:
- Email marketing with subject line A/B testing and email archive
- Resend emails to non-openers
- Pre-built automation templates
- Contact segmentation
- Social media ads integration
Starting at $80/Month:
Everything in Standard, plus:
- Advanced email marketing with dynamic content
- Custom automations
- Custom contact segmentation
- Search engine optimization
- Advanced ads with a dedicated ad manager
Starting at $449 USD/mo.
Attract the right leads, nurture with personalized content and grow through better conversion—all through a unified marketing and sales platform.
Lead Gen & Scoring
Marketing Automation
Customer Relationship Management (CRM)
Pipeline Management
Sales Automation
Analytics
Recommended for: People focused on selling products and engaging with your audience.
4. Convertkit
Convertkit
The Most Affordable Email Marketing Solution for Content Creators To Communicate With Their Audience.
What is Convertkit?
Convertkit is an email marketing service that will help you grow your audience through creating lists, opt-in pages, managing email lists, segmenting your audience, automating your emails, and much more.
Convertkits features mostly focus on nurturing your leads which makes it a great option for content creators whose main goal is not necessarily leading people to offers as soon as possible.
Notable features
What makes Converkit stand out is its marketing automation features. There might be a bit of a steep learning curve making it less beginner friendly but the quality of Convertkit is undeniable.
Pricing
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Creator, starts at $15/month with 300 subscribers
- Unlimited landing pages & forms
- Send email broadcasts
- Sell digital products & subscriptions
- Live chat & email support
- Free migration from another tool
- Automated funnels & sequences
Creator Pro, Starts at $29/month with 300 subscribers
- Unlimited landing pages & forms
- Send email broadcasts
- Sell digital products & subscriptions
- Priority live chat & email support
- Free migration from another tool
- Automated funnels & sequences
- Facebook custom audiences
- Newsletter referral system
- Subscriber scoring
- Advanced reporting
Recommended for: Content creators such as Bloggers, YouTubers, Podcasters, and others whose first goal isn’t to get sales but to grow and nurture their email list.
5. Sendinblue
SendinBlue
The Most Affordable Email Marketing Solution for building an audience.
What is SendinBlue?
SendinBlue is an email marketing service founded in 2012 by Armand Thiberge and Kapil Sharma. Sendinblue has all the basic features you’d need to run a basic email marketing campaign.
It offers features such as:
- Landingpages
- Forms
- Autoresponders
- SMS marketing
- A/B testing
- Marketing Automation flowcharts
What sets SendinBlue apart:
SendinBlue has a forever-free plan that has no cap on how many contacts you can have on your list. Most email marketing services that offer free plans have a limit to how many contacts you can have.
That being said, sending automated emails is limited to 2000 contacts even though you can have unlimited contacts on the list.
SendinBlue Pricing:
SendinBlue offers 4 different plans.
Free, $0/ month
- Unlimited contacts
- 300 emails a day
- Email template library
- real-time reporting
- SMS marketing
- Workflow automation up to 2000 contacts
- Segmentation
Starting from $19/month with unlimited contacts
Everything in Free, plus:
- From 20k emails/month
- No daily sending limit
- No Sendinblue logo (add-on)
- Basic reporting & analytics
- Email support
- etc.
Starting from $49/month with unlimited contacts
Everything in Starter, plus:
- From 20k emails/month
- Marketing Automation
- A/B testing
- Advanced statistics
- Multi-user access
- Send time optimization
- Phone support
Custom price with unlimeted contacts
Everything in Business, plus:
- Enterprise-grade Security
- Advanced Integrations
- Sub-account Management
- Tailored Onboarding
- Personalized support
- Flexible contract
SendinBlue recommended for:
People that are new to email marketing, and are looking for an affordable solution for building an email list.
Which Email Marketing Service Should You Pick?
All of the above-mentioned email marketing services are great but depending on your goals the best option might differ.
This is why I’m going to explain to the following groups which email marketing service is the best pick.
- Affiliate Marketers
- Content Creators
- Small Businesses
- Enterprises and large organizations
- A combination of all the above
1. Best Email Marketing Service For Affiliate Marketers
Affiliate marketers’ main goal is to earn commissions by promoting products. They mostly do this through a combination of content marketing and advertising.
They’re basically in-between content creators and small businesses so they need the best of both worlds.
The email marketing services that are the best fit for this group are Getresponse, SendinBlue, and Constant Contact.
Out of the 3, I’d believe Getresponse would be the best option because while they don’t offer most features for increasing sales like Constant Contact, it does have everything an affiliate marketer needs at an affordable price.
Try out Getresponse for free by clicking here
2. Best Email Marketing Service For Content Creators
I consider Podcasters, YouTubers, Bloggers, and other pure creators a part of the group content creators. Their goals are often to be able to create content, build an audience, and make a living out so they can keep creating content.
Building the audience, and nurturing your subscriber base in these cases are often the most important things. Unlike affiliate marketers whose purpose is to guide people to affiliate offers, Creators can earn money through advertising.
This is why I think the best fit for this group are Constant Contact, Convert Kit, or SendinBlue.
My #1 pick for this group is Constant Contact because of their event planning features which give you multiple ways to engage with your audience.
Try Out Constant Contact for free by clicking here.
3. Best Email Marketing Service For Small Businesses
The group of small businesses is pretty self-explanatory. Their main goal is to sell their products and earn a profit. This requires not only communication but also gathering data and improving the sales funnel based on the gathered data.
This is why the best fit for small businesses is Getresponse or Constant Contact.
They both have the feature necessary for supporting your small business. In this case, I’d take into account your budget.
The customer relation management features of Constant Contact’s Sharpspring plan are more developed but you’ll be paying a lot more.
Getresponse might not have all the features Sharpspring has but it can get the job done.
Try out Getresponse or Constant Contact for free.
4. Best Email Marketing Service For Enterprises and large organizations
This group mostly works with large audiences which means everything must be done in mass. This can be sales but it also simply be communication like some political groups do before elections.
In this case, “smaller” email marketing services aren’t going to cut it. You need an email marketing service that can store hundreds of thousands of email addresses and communicate with them in an efficient way.
The best pick for that at the moment is Getresponse.
Click here to try Getresponse for free!
5. Best Email Marketing Service For A combination of all the above
You might have read all the above and think I might be a mix of all of them.
This can happen for example if you’re a content creator but you also want to focus on affiliate marketing.
In cases like this, I’d recommend going with Getresponse because it has all the sales features but it also gives you the option to nurture your email subscribers.
You can also engage with your subscribers through self-hosted webinars, workshops, polls, and live chats on the platform.
That’s all I have to say for today.
I hope this post has made it easier for you to pick an email marketing service but if you have any questions feel free to leave them in the comments and I’ll get back to you a.s.a.p.
Until the next post!
