A Guide To Affiliate Marketing in Sweden

Looking for a simple guide to affiliate marketing in Sweden?

Then you’re in the right place!

In this post, I’ll share with you the state of affiliate marketing in Sweden, the legal restrictions you have to take into account, and everything else you need to know if you want to get into affiliate marketing.

In the end, I’ll also show you how to start your own affiliate marketing business in case you’re interested.


Instead of me blabbering on how about we get into it?

What is Affiliate Marketing?

Affiliate marketing is a method that companies use to get people to purchase their products by incentivizing people to promote their products and earn a commission.

The people who earn a commissioner are called affiliates. Depending on the agreement they have with the company they earn a commission for each visit, signup, or sale they generate for those companies.

Who am I and why should you trust me? 

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My name is Rogier, and I am the owner of this website. 

Since 2015, I’ve been obsessed with online entrepreneurship and the posibility it could give to earn money on my terms. 

From then, up till now, I have experimented with almost every method under the sun to earn money online. 

I bought courses, hired mentors, joined mastermind groups, and spent an embarrassing amount of money trying to get as much knowledge as possible.

I’ve started copywriting agencies, started YouTube channels, built Udemy and self-hosted online courses, and more, but most of it didn’t give me the results I was looking for. 

In 2018, I tried a more minimalistic approach and built 4 affiliate marketing websites and joined more than 20 affiliate programs originating from all over the world. 

These websites now bring in a steady income every month. 

Since 2018, I have been featured on Thrive Global, Addicted2Success, SmallBizClub, Social Animal, and other platforms, and still work on these websites every day.

If you’re Interested in learning more about Affiliate Marketing?

I have created an affiliate marketing hub on this website containing a Free beginner's course and other affiliate marketing-related content that can help you learn more.

You can access the affiliate marketing hub by clicking here.

The State of Affiliate Marketing in Sweden

Sweden might not be the biggest country in terms of affiliate marketing and e-commerce in general but they’re on the rise.

At the moment, the revenue generated by e-commerce in Sweden is projected to reach US$14.22bn by the end of 2023. According to Statista, an annual growth rate of roughly 8.71% from now up till 2027 which it’ll reach a projected market volume of US$19.86bn by 2027.

To put this into perspective in China US$1,319.00bn in revenue is expected to be generated by the end of 2023. When you think about the size of the population of both China and Sweden generating this much revenue online is highly impressive.

In the eCommerce market, the number of users is expected to amount to 8.1m users by 2027.

In 2023, the biggest revenue share comes from the fashion niche followed by electronics, and the toys, DIY, and hobbies niche. According to estimations in 2024 these 3 niches will still bring in the most revenue.

Source: Statista

Affiliate marketing regulations in Sweden

Affiliate marketing is legal in Sweden but it is important to uphold the laws concerning affiliate marketing and e-commerce in general. Here are some of the acts you’ll have to uphold:

the E-Commerce Act, the Distance and Off-Premises Contracts Act, and the Consumer Sales Act.

These acts enforce the obligation to clear and accurate information, offer secure payment methods, protect personal data, and comply with advertising and marketing regulations.

Europe’s General Data Protection Regulation

In Sweden, you’ll also have to abide by data protection laws such as the GDPR (General Data Protection Regulation).

It governs how we can use, process, and store personal data (information about an identifiable, person). As an affiliate marketer, you’ll have to disclose that you’re storing data and how it’ll be used.

The subject whose data has been stored also has the right to access their data and demand it to be deleted from your database. This rule will mostly apply to affiliate marketers creating email lists to communicate with prospects.

Swedish Affiliate Programs

Affiliate Marketing is a simple method to earn money but you can make it hard for yourself by picking the wrong products.

The best method is to recommend products and brands that people are already interested in. You’re simply making it easier to find these products.

It can take a lot of time to find the right products so I’ve made it easier for you by assembling some of the top affiliate programs that are affiliated with or originated out of Sweden right here.

Affiliate Program: Oderland

Oderland is a Swedish-based web hosting and domain services company. Established in 1998, Oderland specializes in providing a range of hosting solutions to businesses and individuals.

They offer services such as web hosting, domain registration, and email hosting. Oderland is known for its reliable and secure hosting infrastructure, along with excellent customer support.

Company Name: Oderland
Affiliate Page: oderland.se/partners/
Commission rate: 10%
Recurring or One-Time: Recurring
cookie duration: N/A
Types of products sold: Webhosting, VPN, Domains, etc
Paid: Monthly
markets: Sweden

Affiliate Program: Strawberry Hotels

Strawberry Hotels is a Nordic boutique hotel chain known for its charming and unique accommodations. With properties in various locations, Strawberry Hotels offers a blend of comfort, style, and personalized service.

These hotels are often characterized by their distinctive interior design, attention to detail, and commitment to providing a memorable guest experience.

Company Name: Strawberry Hotels
Affiliate Page: strawberryhotels.com/about/affiliate-program/
Commission rate: 10%
Recurring or One-time: One-time commission
cookie duration: 39 days
Types of products sold: Hotel Bookings
Paid: Monthly
markets: Sweden, Norway, Finland, Denmark, and Lithuania

Affiliate Program: Trafalgar Tours

Trafalgar Tours is a well-established and reputable guided tour operator that offers travel experiences across the globe. With a rich history dating back to 1947.

Trafalgar’s commitment to quality service and expert tour directors has earned them a loyal following among travelers seeking well-organized and enriching journeys.

Trafalgar may not be a company that was founded in Sweden but they’re heavily active making it a great affiliate program for affiliate marketers who want to keep their campaigns close to home.

Company Name: Trafalgar Tours
Affiliate Page: trafalgar.com/en-gb/resources/affiliates
Commission rate: 5%
Recurring or One-time: One-time commission
cookie duration: 30 days
Types of products sold: Travel tours
Paid: Monthly
markets: Europe, the US, Africa

Affiliate Program: Private VPN

PrivateVPN is a respected Swedish-based virtual private network (VPN) service provider known for its commitment to online privacy and security. PrivateVPN offers secure and anonymous internet access to its users by encrypting their online connections and providing them with new IP addresses.

Company Name: Private VPN
Affiliate Page: lemonads.com/publishers/privatevpn-affiliate-program.html
commission rate:  $30 per sale
Recurring or One-Time: Recurring commission
cookie duration: 90 days
Types of products sold: VPN
Paid: Monthly
markets: Canada, France, Germany, Sweden, the US

Affiliate Program: Axkid

Axkid is a Swedish company specializing in child car safety products, particularly rear-facing car seats for children. Known for their dedication to child safety, Axkid’s products are designed to provide optimal protection for young passengers in the event of a collision.

They focus on rear-facing seats, which are considered safer for infants and toddlers, as they distribute crash forces more effectively.

Company Name: Axkid
Affiliate Page: CJ.com
Commission rate: 5%
Recurring or One-Time: Recurring commission
cookie duration: 45 days
Types of products sold:
Paid: Monthly
markets: Europe

Affiliate Program: Electrolux

Electrolux is a leading global manufacturer of home appliances and professional equipment. With a history dating back to 1919, this Swedish company is renowned for producing a wide range of products, including refrigerators, ovens, washing machines, vacuum cleaners, and more.

Company Name: Electrolux
Affiliate Page: electrolux.com/en/affiliates
Commission rate: 2%
Recurring or One-Time: Recurring Commission
cookie duration: 30 days
Types of products sold:
Paid: Monthly
markets: Globally

Affiliate Program: Scandic Hotels

Scandic Hotels is a prominent hotel chain based in the Nordic region and Northern Europe. Founded in Sweden, Scandic is known for offering a wide range of accommodations, including full-service hotels, budget options, and conference facilities.

Their affiliate program is being run through Awin an affiliate network.

Company Name: Scandic Hotels
Affiliate Page: ui.awin.com/merchant-profile/21886
Commission rate: 4%
Recurring or One-Time: One-time commission
cookie duration: 30 days
Types of products sold:
Paid: Monthly
markets: Nordic region and the rest of Northern Europe

Top Affiliate Networks used in Sweden

Just in case your niche isn’t compatible with the Private affiliate programs I have mentioned above you could also find programs on affiliate networks. These networks have thousands of affiliate programs that you can choose from in all kinds of niches.

The top affiliate networks to choose from, if you’re in Sweden, are:

How to find Affiliate programs yourself

A great tool for finding affiliate programs is Google.

As soon as you’ve picked a niche you can incorporate it in the keywords you type in the Google search bar.

For example, let’s say you have picked the niche “lawnmowers”. You can use keywords such as:

  • “lawnmower + Affiliate Program”
  • “Lawnmower + Affiliates”

You could replace your niche in these keywords and Google will do the hard job for you. What you do have to take into account is that when you do this you’ll have to do some research to find out if it’s a trustworthy company.

Tips for success in the Swedish market

  • Join the online affiliate marketing communities for Sweden on platforms such as Reddit/Facebook/Linkedin.
  • Make sure your knowledge about e-commerce regulations is up to date.
  • Analyze the competition in your niche.
  • Find out if your niche is on an upward or downward trend.
  • Keep overseeing your campaigns and test multiple versions of sales pages.

Affiliate Marketing on Sweden FAQ

Aside from affiliate marketing questions in general I thought it’d be handy to answer some affiliate marketing questions that apply specifically to Sweden.

Is affiliate marketing popular in Swedish?

Yes. Affiliate marketing is getting more popular with affiliate programs popping up every week. In combination with online purchases rising every year, it is safe to say that affiliate marketing is here to stay in Sweden.

Can I promote products from other countries?

It’s not uncommon for affiliate marketers to promote products that aren’t from the country they’re based. The online world has made it possible to affiliate marketing from anywhere with products from anywhere.

How do I start with Affiliate Marketing?

The majority of affiliate marketers start by picking 1 product and/ or niche and an affiliate program that offers products that are valued to that niche.  After that, you’re going to start creating content or ads promoting that product.

The trick is to find a niche that is popular enough to succeed with but at the same time doesn’t have millions of competing affiliate marketers.

After that, you’ll create a website that you can use to collect emails and direct people to the affiliate companies.

Do you have to pay to join affiliate programs?

No. Affiliate programs are free to join. If you land on a website that says you have to pay to join their affiliate program I’d advise you to stay away from it.

How much does it cost to start with affiliate marketing?

In theory, you can start affiliate marketing for free but if you want to earn meaningful money consistently I’d recommend getting proper affiliate marketing training and getting affiliate marketing tools for support.

Now it’s your turn to become an affiliate marketer!

Getting 1 or 2 sales now and then shouldn’t be hard but what if you want to consistently earn money and create a decent side or full-time income?

If you want to learn how to get affiliate sales consistently then take a look at the Constant Commissions course. It’s a free beginner course that will teach you how to create a successful affiliate business from scratch.

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About Rogier

I’m an Affiliate Marketing and SEO veteran, Blogger, and Pinterest Marketer based in The Netherlands. On this website, I share my learnings about online entrepreneurship, and digital resources while enjoying life to the fullest.

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