Thinking about optimizing your website or your rankings suddenly went down and you don’t know what caused it? Maybe the problem wasn’t with your website but a search engine algorithm change occurred. Either way, if you’re just starting or in the midst of the journey of getting your website ranked knowing what’s going on in the SEO world can help a lot.
This is why I decided to make this post so you know exactly where to turn to when you want to keep up with the daily changes search engine make to make sure the highest quality content is being shown to its users.
The Official search engine blogs
The Official Google Webmaster Central blog
This is probably the most obvious place to go for information but still, it took about 4 months before I realized that this blog actually existed. They have a huge archive with everything you need to know regarding crawling and indexing sites for the Google index.
Everything is rearranged according to date and labels and easily accessible with the search bar in one of the side widgets. This might not be exactly relevant to this post but it’s also possible to test if your website is mobile friendly on the website.
Yes! Most people have Google as their default search engine in case they have questions they need to be answered but there is a considerably large group that still uses Bing.com and Yahoo. A few years ago Microsoft took over Yahoo so now even though they’re different website they show the same results. This is why the second and last official search engine blog I advise you to take a look at is…
Bing Webmaster blogs
Just like the google webmaster central blog Bing blogs has all kinds of posts regarding everything that happens in the Bing indexing world and tips about how you can take advantage of it. In the menu, under blogs, you can find all you need to know under the category’s webmaster and search quality insights.
Search Engine Optimization Websites
Backlinko is a blog owned by Brian Dean and I’m personally in love with this blog. A friend of mine advised me to buy his YouTube program and after looking at it I took a peek at his blog and my mind was blown. He gave away so much value it inspired me to create this blog and take on the mentality of giving away an absurd amount of value for free.
Unlike the webmaster blogs he won’t post about every little change there is in the search engine world but of its vital news, you can bet he’ll put out a post about it and how to take advantage of it.
Moz offers analysis tools and teaches you how to optimize your website, but they also have a blog with a lot of in-depth information about everything concerning SEO. Trends, tips, hacks you can find it all on Moz. It doesn’t matter if you’re just starting or been optimizing websites for search engines for years. You’ll find what you’re looking for.
Search engine land is a website that keeps you up to date with everything about search engine optimization. Out of the three SEO websites, this is probably the one that gives the most detailed information about every little thing that happens in the search engine world. As a beginner, this might seem a little overwhelming but for someone that’s been doing SEO for a while its information heaven.
Just like the other websites, I named here search engine journal is a website dedicated to online marketing. Besides SEO they also bring out articles about social media. Search engine journal is an excellent website to use to keep up to date not only with everything that happens in the world of SEO but also of social media.
None of these websites are made by people who work at Google but as soon as you land on their website you’ll notice that these people know what they’re talking about and use very credible sources for the information they use to create their content.
Monitor Social Media Pages For Latest SEO News
Twitter SEO pages
@searchliaison – Danny Sullivan
It’s a bit different from the websites I’ve named before this but I really like twitter because its probably the quickest way to find out about trends in the search engine world. Danny Sullivan is the official liaison of search at Google so if anything’s happening he knows about it. Follow him on twitter where he shares all his insights about how Google works.
Tracking sources on websites
Honestly, I don’t know everything and I’m sure their probably a lot of other sources that have credible information and news which can help with optimizing your website. This is why lately I’m trying to make it a habit to research sources SEO websites use for news. I’m not saying you should do this but it couldn’t hurt.
Seeing everything discussed on these websites can be really overwhelming when you first see it but remember the number one way to maximize the chance that your content to rank high is to aim to create high-quality content.
I personally don’t try to adjust every time some tweet comes by about a small change in the algorithm. I do regularly check my position, clicks, and impressions on Google Search Console and the moment I see a very big change I start comparing my websites to other websites and start looking with a very close eye on the algorithm changes that might’ve to occur around that date but even so…
Your first priority should be creating quality content!
That’s all for now.
I hope to see you in my next post!
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