InstaViral Review — Scam or Legit? I’d Say It’s Both!

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Welcome to my Insta Viral review.

You probably came to this page because you wonder if Insta Viral is legit or a scam.

No need to worry you’re in the right place.

Over the last year, I’ve been busy creating reviews about all kinds of online products. Some turned out to be fake other were legit ways to make money online but in the process I learned how to spot scams. Insta Viral is one the products I reviewed.

In this post, I’ll show you absolutely everything you need to know about Insta Viral and after reading it you’ll know exactly if you should give it a chance.

InstaViral Review Overview

Name: Insta viral


Founder: Brett Rutecky & Mike Thomas
Product type: Increase website traffic

Price: $67,-

Rating: 4/10

Insta Viral logo


Insta Viral is a cloud-based software app that drives traffic to your website by letting your content go viral. The more they talk about how the product works, the more it becomes clear that it can’t work from a logical perspective.

You can’t make this work without either paying for traffic or investing in getting organic traffic by doing content marketing.

Rating: 4/10

Recommended: No

The Founders of InstaViral

Brett Rutecky

Insta Viral founder Brett Rutecky

Brett Rutecky is pretty known in the internet marketing industry. He started as a programming engineer and quickly switched to affiliate marketing. After having some success with earning money through affiliate offers he became a vendor and began creating his products on warrior plus.

While a lot of his products look good at face value I have noticed a lot of people aren’t happy with the results they’re getting.

Mike Thomas ( Mike from Maine)

Founder Insta Viral mike from maine

Mike Thomas a.k.a. Mike from Maine has been in the Internet Marketing industry since 2008. He started off creating niche websites that earned money through Adsense but after a Google Algorithm update he lost almost all his recurring revenue and started an affiliate marking business through a show he called the “Mark from Maine Show”.

On his show, he interviews internet marketers to get new insights for his audience.

How does InstaViral work

Insta Viral creates viral campaigns that drive traffic to your website and social media platforms. They do this by holding automated competitions that people can join to win a prize. The moment they signup they’ll be directed to either your website or your autoresponder.

To set-up a viral campaign with instaviral you have to go through 4 steps:

Step 1: Basic Settings
Fill out the basic information for your viral contest.

Insta viral Step 1 basic settings for contest

Step 2: Set up Autoresponder
Fill out the information for people who want to enter the contest.

Insta Viral step 2 autoresponder text

Step 3: Set Rules and TOS
Fill out text for the terms of service when joining the contest

Insta Viral Step 3 Rules and TOS

 Step 4: Finish
Style your contest pages.

Insta Viral Step 4 finishing touches

Who can benefit from InstaViral

Who would benefit from purchasing this product:

  • People who already have a list to pitch the contest to.

Who shouldn’t purchase this product:

  • People looking for a magical “done-for-you” method to get high targeted traffic to their website.
  • People that don’t want to do either SEO, Social media marketing, or paying for ads to get leads to their offer.

Pros and Cons of InstaViral

  • Pros
  • cons
  • No need for SEO or paid traffic is a false claim
    Creating a contest to get people on your email list is a great idea but you need to get eyes on it to work. Only after that, you could, for example, motivate these people to bring in other people and have your offer go viral. This means either driving organic traffic to your offer or paying for traffic.
  • No guarantee of going viral
    There is no certainty that you’ll go viral after creating a contest. This isn’t an innovative strategy to get traffic. Hundreds of marketers try this every day and fail. You’ll need traffic, extremely good copy, and a prize good enough to make people pass on the message.

InstaViral Features

Cloud-based software app

The Insta Viral software app makes it easy to create a contest. It makes you fill out different forms in 4 steps to create your contest page. The app can create up to 10 different contest marketing campaigns all possible to put online within 10 minutes.

insta viral app

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Insta Viral comes with two bonuses that prove to be essential to making Insta Viral work.

  • Access to vidyz
  • A product with video hosting software
  • Access to Mymailit
  • Email marketing software that includes an autoresponder and the ability to create and manage email lists.
Insta Viral Bonuses

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My Personal Take On InstaViral

The internet marketing community is divided when it comes to Insta Viral. I’ve seen some websites call it the greatest product to have ever come out while others call it a scam you shouldn’t get near under any circumstance.

After doing some research on the product I can understand both sides. The sales letter exaggerates what is possible with this product. I wouldn’t recommend this product to any beginning internet marketer because: 

  • To make it work you need an initial audience to pitch the contest to.
  • The traffic you’ll receive is not necessarily the traffic you want
  • You’re in my opinion to dependent on the product to keep making money

A contest can work to get your website to go viral but that is never a guarantee. This program is made to help people that are having trouble directing traffic to their website but ironically I can only see this working for people that already have traffic going to their website. 

The claims they make about not needing paid traffic or SEO just aren’t true. You need to get eyes on your contest and that either happens by putting in the work and get organic traffic or paying for it, 

After that, you can stimulate those people to get other people to subscribe to your email list to win a prize.


Product rating

Is Insta Viral legit?

After doing extensive research I've come to the conclusion that Insta Viral is not legit.


  • False claims about not needing SEO or paid traffic.
  • ​No guarantee of your content going viral or even drawing more leads.

Would I recommend it? No


Insta Viral might not be what it presented itself to but there are other products out there that are legit.

If you want to make money online from anywhere including your own home by making content about what you love I recommend you to look at Wealthy Affiliate.

It’s the platform that taught me how to create an online business revolved around a niche of your choice and directing traffic to your website.

Click on the button read my wealthy affiliate review

That’s all for today. If you have any questions or you just want to show some love don’t hesitate to leave a comment.

See you at my next post

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