When people talk about the benefits of becoming an affiliate marketer they always talk about things like the money you’ll earn, having a passive income, being able to work from wherever you want but what people often seem to miss are the affiliate marketing skills you’ll learn when you become an affiliate marketer.
Most of the skills you’ll learn while promoting affiliate offers are in high demand and can easily function as a second income stream. I’ve seen people use the skills they learned from becoming an affiliate marketer and using the right tools to start social media marketing agencies, graphic design businesses, SEO marketing companies, Copywriting agencies, and more.
So I thought it would be cool to look at what exactly you’ll learn when you decide to make money online as an affiliate marker.
1. Affiliate Marketers Know How To Create Websites
Affiliate marketing can be done without a website but every good affiliate marketer knows that you’re handicapping yourself without one. Websites can be personalized in ways social media accounts can’t. Personalization highly increases your chances of making sales and retaining your customers.
This is why one of the first things affiliate marketers learn is to make a website. It might begin as a simple WordPress website but with time you’ll make small adjustments when needed till you start to realize that you know more about creating websites than most people.
2. Affiliate Marketers Are Experts In Search Engine Optimization
The goal of most affiliate marketers is to turn their website into a passive income stream. They do this by ranking high in the search results that people are looking for on search engines.
Let’s say as an example that you promote weightloss products and everytime someone buys a product based on your recommendation you get a commission of 40%. Then being the first website that pops up when people type into google “How To Lose Weight” or “Best Weightloss” products will help you get a lot of new customers daily.
To get your website on the first page you’re going have to learn search engine optimization. Just like with websites you’ll learn more and more over time and before you know it you’ll be an expert in SEO.
3. Affiliate Marketers Know A Lot About Direct-response copywriting
Let’s say you’re on the first page of search engines such as Google, Bing, and Yahoo and you have a lot of people visiting your website. That doesn’t automatically mean you’ll sell affiliate products. People could think it’s a scam, don’t want to spend the amount of money the product costs or have other problem with the products or how you’ve presented them.
This is why direct-response copywriting is a skill that every successful affiliate marketer has. Direct response copywriting teaches you sales psychology, what to say and what not to say when you’re selling products.
4. Affiliate Marketers Know How To Edit Pictures
To sell a product you need to know how to present the product. We know making things as visual as possible can help with selling affiliate products. The same goes for the content they put out to attract people to their platform. You don’t have to become an expert in photoshop or anything to become an affiliate marketer but you’ll learn more than enough overtime to make you an asset to anyone that needs help with editing pictures.
5. Affiliate Marketers Know How To Create Videos
There are so many mediums that you can use to communicate with your audience and video is probably one of the biggest. Affiliate marketers know that which is why they often learn how to create videos. Ranking your website on search engines is a long term marketing strategy so you won’t see a lot of visitors on your website in the beginning. Video can help you direct traffic to your website in the early stages.
6. Affiliate Marketers Know Everything About Content Marketing
To be able to sell a product to a potential buyer you need their trust. This trust is mostly gained by giving value before even making the offer. Affiliate marketers know content is the number one way to build a relationship with website visitors and gain credibility. This is why most affiliate marketers are busy creating content every day and get better at it the more they do it.
7. Affiliate Marketers Know How To Do Pay-Per-Click Marketing
Marketing your website with the help of SEO is great and you can make a lot of money with it but Affiliate marketers know that at some point if you’re going scale your affiliate marketing business you’re going to have to do paid advertising.
With PPC you can get to the top of the first page immediately. It’s a great way to target certain keywords that you know will work for specific pages on your website and get a lot more sales in a shorter time.
8. Affiliate Marketers Are Great When It Comes To Managing Money
As an affiliate marketer, you have to be conscious of every financial move you make. When you go to a larger scale, money will be the source of a lot of marketing that you’ll do. This means you have to decide carefully what to spend your money on and what not because it makes the difference between earning $20.000 in a month or losing $20.000.
A lot of affiliate marketers at a certain point create teams so they don’t have to do everything themselves and can take on bigger projects. Those people also need to get paid which means you have to be very careful with how much money you spend.
9. Affiliate Marketers Know A lot About Website Split testing
The user experience is very important when it comes to making sales. The moment a website seems off or the navigation through the website is to complex people will click on the next website to help them with the thing you could’ve helped them.
This is why as an affiliate marketer you’ll have experimented with a lot of elements on your website and in your emails to see what works. The more you start split-testing websites, the better you become at it and before you know it you’ll have value to a lot of people just because of that skill set.
That’s all I have to say for now. If you have any question or you just want to show some love feel free to leave a comment underneath in the comment section.
See you at my next post!
