Thinking about selling a product online? Nice! You’ll probably need a website which raises the question what kind of website do I need.
The first reaction by most people is to go for a multi-page website because it’s the most well-known method but there are a lot of websites on the web that consists of a single page.
In a lot of situations where you’re selling one product or service online having a one-page website is a better option than a multi-page website.
In this post, I’ll share 7 reasons why having a one-page website can be more beneficial when you’re selling products online.
1. One-Page Websites Eliminate Distractions
To make a sale you need a few things from your buyer. The first thing you’ll need is their attention which means you’ll have to eliminate as many distractions as possible during the selling process.
Most of the time these distractions come in the form of banners, widgets, and menus. A one-page website doesn’t have any of these components.
This makes one-pagers very effective when it comes to selling products.
2. One Page Websites Have Simple navigation
If I had to name one thing that can mess up a sale within seconds it’s confusion. The moment it isn’t clear what you’re getting. how it works or there are just too many random questions it can create doubt.
When someone buys a product they give away their hard earned money. They won’t do that unless they’re absolutely certain they’ll get the value they wanted for it in return.
A multi-page website can cause confusion because a lot of things are spread out over multiple pages. It’s easy to miss something or not see the big picture. One-pagers often don’t deal with this problem because everything you need to know is on one page.
3. One Page Websites Work Across All Devices
Nowadays a lot of people are on the internet with devices other than their computer. No matter where you’re you can walk outside and everywhere are people with their eyes glued to their phones looking at content on the internet.
Knowing this, one-page websites are perfect for reaching people that use different devices because they’re simple. Most of the time to make websites mobile responsive they look different on other devices. One-page websites mostly look exactly the same on every device.
4. One-Page Websites Work Better With Storytelling
In sales, they teach you about the power of storytelling. It can create relationships, trust, credibility, and spur people to take action. One-page websites are perfect for storytelling because the whole story can be presented on one page.
When you use multi-page websites the story often has to be fragmented into multiple pages which interrupts the flow when you’re reading the story.
5. One-Page Websites Are Simple Which Makes Them Easy To Develop
Since one-page websites are very simple they’re easier to make than most multi-page websites. You could probably watch a 20 minute YouTube video and create a simple one-page website yourself with WordPress. This can save you a lot of money because you don’t have to hire a web designer to create one.
6. One Page Websites Improve User Engagement
If you ever had or worked on a website before you know that people have the attention span of a goldfish. The average website visitor stays on a website not longer than 15 seconds. If they don’t find what they’re looking for within those 15 seconds they go to the next page to find what they’re looking for.
One-page websites put everything your potential leads needs to see on one page. This increases the chances that they’ll see it within 15 seconds and stay on the website to see what you have to offer.
7. One-Page Websites Make It Easier To Guide People Towards The Sale
To get people to part with their money in exchange for a service of product you’ll deliver they’ll need a few things from you. You’ll have to make sure that:
- The potential customers trust you
- the product or service not only works for others but themselves
- They don’t perceive it as something that might lower their perceived status
- It’s worth the money
To do this you’ll have to incorporate certain elements and preferably you’d want your website visitors to look at them in a specific order so you can guide them to the sale.
One-page websites give you the opportunity to control the flow of information that the visitors get to see and optimize the selling process.
That’s all I have to say for today. If you have any questions or you just want to show some love? Feel free to leave a comment underneath in the comment section and I’ll try to reply as soon as possible.
See you at the next post!