Affiliate marketing is getting more popular in Kenya thanks to the rise of people purchasing products online.
Revenue in Kenya’s eCommerce market is projected to reach US$2,796.00m in 2023. This is roughly 419064480000,00 KES. That’s a lot of money spent on online purchases.
Affiliate marketing makes it possible to get a “piece of the pie” by becoming the middleman.
As an affiliate marketer, you recommend products and earn a commission based on the purchases caused by your recommendation.
So let's take a look at what you need to start affiliate marketing in Kenya.
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Affiliate Marketing Pros and Cons
Before we get into it… Who am I and why should you trust me?
Hey,
My name is Rogier, and I am the owner of this website.
Since 2015, I’ve been obsessed with online entrepreneurship and the posibility it could give to earn money on my terms.
From then, up till now, I have experimented with almost every method under the sun to earn money online.
I bought courses, hired mentors, joined mastermind groups, and spent an embarrassing amount of money trying to get as much knowledge as possible.
I’ve started copywriting agencies, started YouTube channels, built Udemy and self-hosted online courses, and more, but most of it didn’t give me the results I was looking for.
In 2018, I tried a more minimalistic approach and built 4 affiliate marketing websites and joined more than 20 affiliate programs originating from all over the world.
These websites now bring in a steady income every month.
Since 2018, I have been featured on Thrive Global, Addicted2Success, SmallBizClub, Social Animal, and other platforms, and still work on these websites every day.
If you’re Interested in learning more about Affiliate Marketing?
I have created an affiliate marketing hub on this website containing a Free beginner's course and other affiliate marketing-related content that can help you learn more.
You can access the affiliate marketing hub by clicking here.
It’s a simple method to earn money but you can make it awfully hard for yourself by picking the wrong products.
The best method is to recommend products and brands that people are already interested in. You’re simply making it easier to find these products.
It can take a lot of time to find the right products so I’ve made it easier for you by assembling some of the top affiliate programs that are affiliated with or originated out of Kenya right here.
Here are the top affiliate programs in Kenya:
- Mobius Motors
- Jumia
- Host Pinnicale Kenya
- Killi Mall
- KLM Kenya
- Emart
- Smart World
- Sage
- Travel Start
- Kenya Web Experts
Affiliate Program: Mobius Motors
Mobius Motors is an automotive company known for producing what people would say are rugged, affordable, and reliable vehicles. Joel Jackson founded this company in 2010 in Kenya.
The company’s flagship model, the Mobius II, is a robust, no-frills car designed with the African context in mind, featuring simple maintenance and durability. The company is also active in countries other than Africa.
Company Name: Mobius Motors
URL Affiliate Page: https://mobiusmotors.com/pages/ambassador-program
Commission rate: The Bonus per valid referral will be KES 50,000
cookie duration: N/A
Types of products sold: Vehicles for transportation and parts
markets: Africa
Resources:
Reporting Tools
Text links
Banners
Affiliate Program: Jumia
Jumia is a notable e-commerce and digital services company with its primary operations in Africa. Established in 2012, it has risen to prominence as a leading online marketplace in the region.
Jumia offers a wide variety of products, ranging from electronics to fashion, appliances, and more, making it convenient for customers to shop online and receive their purchases at their doorstep.
Company Name: Jumia
URL Affiliate Page: https://kol.jumia.com/
commission rate: 6% — 20%. Click here for an in-depth commission rate breakdown
cookie duration: 7 days
Types of products sold: electronics to fashion, appliances, and more
downward or upward trend:
markets: Africa
Resources:
Discount codes
Reporting Tools
Text links
Banners
Affiliate Program: Host Pinnacle Kenya
Host Pinnacle Kenya is a web hosting company founded in 2018 and is based in Kenya. The company provides web hosting, reselling, and even web design services.
Host Pinnacle Kenya’s target audience is bloggers, solopreneurs, and small businesses looking for affordable solutions for website-related issues. It’s a great option for affiliate marketers in the blogging niche.
Company Name: Host Pinnacle Kenya
URL Affiliate Page: https://www.hostpinnacle.co.ke/affiliates
Commission rate: 500 – 5,000 KES Per Client
cookie duration: N/A
Paid: Monthly in KES, USD, or Euros
Types of products sold: Hosting, Domain names, websites, SSL, etc
markets: Africa
Resources:
Support team
Text Links
Banners
Reporting tools
Affiliate Program: Kili Mall
Killi Mall is an “online shopping mall” comparable to Amazon in the products that it offers.
The platform was founded by Yang Toa in 2014 and offers products in the categories of Phones, Computers, Clothing, Shoes, Home Appliances, Books, healthcare, Baby Products, personal care, and more.
Company Name: Killi Mall
URL Affiliate Page: https://kilimall.com/affiliate
Commission rate: 2% – 8%
cookie duration: 30 days
Paid: Monthly on the 15th only in KES
Types of products sold: Retail products, books, electronics, etc.
markets: Africa
Resources:
Reporting tools
Banners
Text Links
Affiliate support
Affiliate Program: KLM Kenya
KLM is an acronym for Koninklijke Luchtvaart Maatschappij or in English the Royal Dutch Airline. KLM is an airline founded in 1919 for travel between the Netherlands and its colonies.
Present day it’s one of the most well-known and trusted airlines all across the world. As a result, it’s easier to promote than lesser-known airlines.
Company Name: KLM
URL Affiliate Page: https://www.klm.co.ke/information/corporate/affiliate
Commission rate: Medium haul: 1% of revenue
Long haul: 1.5% of revenue
cookie duration: 30 days
Types of products sold: Flight tickets
Paid: Monthly
markets: Africa, Antilles, Surinam, Netherlands, France, Germany, Spain, etc
Resources:
Mobile tracking
Cross-country tracking
Short approval time for sales
link maker
product feed
custom-made (mobile) banners
flight search widget
Affiliate Program: E-Mart
Emart is the largest retailer in South Korea founded on 12 November 1993 by Shinsegae. It might not have had its origins in Kenya but they do have a physical location there.
In 2016, Emart launched in Kenya selling household appliances, clothing, groceries, and more. The variety of products makes it a great affiliate program for affiliate marketing newbies.
Company Name: Emart
URL Affiliate Page: https://e-mart.co.ke/index.php?route=affiliate/login
Commission rate: 5%
cookie duration: N/A
Paid: Monthly through Cheque, Paypal, or Bank Transfer
Types of products sold: Electronic, Clothing, Groceries, etc.
markets: Africa and Korea
Resources:
24/7 Online support team
Affiliate Program: Smart World
Smartworld is an online and online retailer that predominately sells electronic appliances and accessories. It’s a great affiliate program for affiliate marketers who are interested in tech.
Company Name: Smartworld
URL Affiliate Page: https://smartworldkenya.com/Smartworld-Affiliate-Program
Commission rate: 15%
cookie duration: 7 days
Types of products sold:
markets: Africa
Resources:
Online and Phone support team
Affiliate Program: Sage
Sage is a SAAS company that helps businesses with services such as accounting, financing, and marketing. Sage provides his services not only to Kenya but also to countries outside of Kenya.
Affiliate marketers in the entrepreneurship, start-ups, and marketing niches could benefit a lot from this affiliate program. 7% might not sound like much but when you look at the prices of the services there’s a lot of money to be made here.
Company Name: Sage
URL Affiliate Page: https://www.sage.com/en-ke/support/affiliate-programme/
Commission rate:
Sales – 7%
Free trials – £5
The commission can be withdrawn in local currency
cookie duration: 30 days
Types of products sold: Delegation of business practices such as accounting, financing, and marketing
markets: Africa, US, Europe, etc
Resources:
Dedicated support team
Commission paid directly into your bank account
Commission paid in the currency of your choice
Detailed reporting of your performance and earnings
Affiliate Program: Travelstart
Travelstart was founded in 1999 by Stephan Ekbergh in Sweden. It’s one of the first Travel agencies in Sweden. Travelstart decided to move to Capetown and started providing its services to the surrounding countries including Kenya.
Travel Start provides people with a simple way to purchase plane tickets, book hotels, and rent cars. It’s a great opportunity for affiliate marketers who are thinking about getting in the Travel-related niches.
Company Name: Travelstart
URL Affiliate Page: https://www.travelstart.co.ke/lp/become-an-affiliate
Commission rate: KES 400 per domestic booking, KES 1200 per international booking
cookie duration: 30 days
Types of products sold: Travel Bookings
markets: Africa, Sweden, France
Resources:
Display banners
Promo code
Online tracking
Text link
Affiliate Program: Kenya Web Experts
Kenya Web Experts is one of the biggest web hosting companies in Kenya. Kenya Web Experts was founded in 2007 so it’s been providing people with website-related services for a long time.
They target smaller businesses but also large enterprises making it a great affiliate program for every niche that could benefit from building a website.
Company Name: Kenya Web Experts
URL Affiliate Page: https://kenyawebexperts.co.ke/affiliate-program.php
Commission rate: 15%, up to KES. 2,000 per customer
cookie duration: N/A
Types of products sold: Domain names, Webhosting, etc
markets: Africa
Resources:
Expert support team
Tracking resources
Text links
Banners
Tips for success in the Kenyan market
- Join the online affiliate marketing communities for Kenya on platforms such as Reddit/Facebook/Linkedin.
- Make sure your knowledge about e-commerce regulations is up to date.
- Analyze the competition in your niche.
- Find out if your niche is on an upward or downward trend.
- Keep overseeing your campaigns and test multiple versions of sales pages.
Kenya Affiliate Marketing FAQ
Is affiliate marketing popular in Kenya?
Yes. Affiliate marketing is getting more popular with affiliate programs popping up every week. In combination with online purchases rising every year, it is safe to say that affiliate marketing is here to stay in Kenya.
Can I promote products from other countries?
It’s not uncommon for affiliate marketers to promote products that aren’t from the country they’re based. The online world has made it possible to affiliate marketing from anywhere with products from anywhere.
How do I start with Affiliate Marketing?
The majority of affiliate marketers start by picking 1 product and/ or niche. After that, you’re going to start creating content or ads promoting that product.
The trick is to find a niche that is popular enough to succeed with but at the same time doesn’t have millions of competing affiliate marketers.
After that, you’ll create a website that you can use to collect emails and direct people to the affiliate companies.
What are the most popular niches in Kenya?
According to studies, the most purchases online are done in the categories electronics, fashion, and toys. You'd have to find a sub niche in those categories but the most money to be made is in niches related to these categories.
How much does it cost to start with affiliate marketing?
In theory, you can start affiliate marketing for free but if you want to earn meaningful money on a consistent basis I’d recommend getting proper affiliate marketing training and getting affiliate marketing tools for support.
Now it’s your turn to become an affiliate marketer!
Getting 1 or 2 sales every now and then shouldn’t be hard but what if you want to consistently earn money and create a decent side or full-time income?
If you want to learn how to get affiliate sales on a consistent basis then take a look at the Constant Commissions course. It’s a free beginner course that will teach you how to create a successful affiliate business from scratch.
That’s all for today.
See you at my next post!
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A Guide To Affiliate Marketing in Switzerland
