Is Amsoil A Scam? Legit MLM or Pyramid Scheme?

So you are probably here because you came in contact with an Amsoil dealer or you were curious to see if Amsoil is the real deal or a scam.

The moment I hear about recruiting people to make money my mind immediately goes towards those same thoughts.

Luckily, for the last 3 years, I have been reviewing make-money opportunities just like Amsoil and have become really good at spotting make money online scams.

After reading this post, you’ll know exactly if this is that once-in-a-lifetime opportunity or run for the hills. At the end of the post, I’ll also provide you with an alternative just in case Amsoil isn’t for you.

Now let’s get into it.

Amsoil MLM Review — Is Amsoil A Scam?

OverviewAmsoil main page

Name: Amsoil
 Albert J. Amatuzio
Type: MLM company
 $49.95 USD

Amsoil is an MLM company that formulates and packages synthetic lubricants, fuel additives, and filters. This company sells high-quality products and can’t be considered a pyramid scheme but that doesn’t mean it’s a good opportunity for everyone. In fact, I think only 1 specific group could succeed with Amsoil. Read the post below where I explain who and why that is.
Similar to: Younique MLM programYoung Living essential oils MLM programMaryKay MLM program
Recommended for: 1 specific group

Read about my #1 recommendation for making money online

What is Amsoil?

Amsoil is a company that primarily formulates and packages synthetic lubricants, fuel additives, and filters.
The company (then known as Life Lube inc.) is founded in 1969 by Albert J. Amatuzio who used to be a jet fighter squadron commander.

He came up with the first synthetic motor oil to meet American Petroleum Institute service requirements. Since then the company has grown a lot and has expanded its oil “catalog”.

Amsoil is based in Superior, Wisconsin but ships products all over the world.

How does Amsoil MLM work?

Amsoil is a traditional MLM company. MLM stands for Multi-level Marketing.

According to Wikipedia, MLM stands for multi-level marketing its a marketing strategy for the sale of products or service where the revenue is derived from a non-salaried workforce.

The earnings of the workforce come from a pyramid-shaped or binary compensation system.

As an Amsoil dealer, you join this non-salaried workforce.

Amsoil provides you with 3 methods to make money:

  • Direct Selling
    You purchase products from Amsoil at wholesale price (25% cheaper) and resell them at retail cost and keep the difference.
  • Commission-based selling
    Earn a commission based on commission credits (Value placed on every Amsoil product) you receive when selling Amsoil products
  • Recruiting a team
    You put together a team of distributors and earn money based on their performance.

Amsoil Compensation plan

There are 3 methods for earning money with Amsoil but the moment you get into the specifics you’ll start to notice that it’s a bit more complicated than it seems. You can read all about it in the compensation plan by clicking here but if you don’t want to go that deep I’ll explain it in the most simple way possible.

Amsoil dealers are divided into 3 different ranks and dependent on which rank you are you will earn more or less money. The 3 ranks are called dealer, direct dealer, and direct jobber.

This is the lowest rank and is the rank where everyone that joins starts. You register through the website and pay the starters fee of $49.95 USD. A dealer is able to purchase products at wholesale price, register accounts, and sponsor other dealers.

Direct dealer
Direct dealers are people who have gotten into recruiting after signing-up and started what Amsoil calls their personal group. You get this title after you have earned 3000 personal group commission credits ( All commission credits generated by your personal group)  in 1 month.

Direct Jobber
A Dealer who has fulfilled the requirements of a Direct Dealer for three consecutive months.

Amsoil Direct Jobber commission rates compressed


Is Amsoil a pyramid scheme?

The problem with MLM companies is that they can be a great cover for pyramid schemes. All over the internet, you can find articles about MLM companies that turned out to be pyramid schemes.

So is Amsoil a pyramid scheme in disguise?

No. Amsoil is not a pyramid scheme (from a legal perspective). When you look up the definition of a pyramid scheme it doesn’t qualify for one.

What is a pyramid scheme? oxford languages
Definition: a form of investment (illegal in the UK and elsewhere) in which each paying participant recruits two further participants, with returns being given to early participants using money contributed by later ones. 

How to spot a pyramid scheme

The key things are that no product is being sold in a pyramid scheme and you’re being pushed towards recruiting. In other words, the members are basically financing the company.

Amsoil sells more than 1000 different products and when doing direct selling the difference between stock and wholesale prices is 25%. You won’t make a lot by just doing direct sales but it is technically possible to earn money like this.

This doesn’t mean it’s automatically a great opportunity to earn a residual income. There are some things about companies with an MLM structure that worry me and I’m going to elaborate on that later in this post.

Who can benefit from Amsoil?

Who would benefit from investing in Amsoil:

  • Expert salesmen and recruiters
  • Extrovert with influence in the motorcyclist community
  • Online influencers

Who shouldn’t invest in Amsoil:

  • People that aren’t naturally social
  • People that hate recruiting
  • People that can’t take financial risks

Pros and Cons


  • High-quality products
  • Simple compensation plan
  • It’s a proven brand


  • MLM companies have a bad reptation
  • Products are expensive
  • Performance is needed just to stay eligible for earning commissions

What products does Amsoil sell?

Amsoil made its mark by fabricating and selling synthetic oils but they didn’t limit themselves to that. Amsoil now sells hundreds of different products mostly geared towards motorcycles.

Amsoil also sells gasoline, diesel, clothing, transmission fluid, gear lube, ant-freeze & Coolant, firearms lubricant/ Cleaners, protectants, and more.

Amsoil products

There’s a large variety of products that you can sell as a dealer which are functional which increases your chances of succeeding as an Amsoil dealer.

Amsoil while expensive seems to be of high quality. Multiple tests have been done to compare it to its synthetic oil counterparts such as royal purple and mobile 1 and came out with good results.

It’s a product you can stand behind.

Royal purple vs Amsoil 

Mobil 1 vs Amsoil

Can you really make money with Amsoil?


You can make money as an Amsoil dealer but it’s definitely not for everyone. Your results are going to be based on how much talent you have and your place in the pyramid structure.

The truth is…

…earning a decent income with Amsoil or any other MLM company is incredibly hard.

The people that tend to excel in MLM have decades of sales and recruiting experience.

Why is it so hard to make money with companies like Amsoil?

I have summed up the reasons why it’s hard to make money with Amsoil and MLM companies in general into 3 points.

1. MLM’s are often associated with pyramid schemes
MLM’s have a pyramid recruiting structure that you often have to join to be able to make decent money or at the very least not lose money. The problem is a lot of pyramid schemes disguise themselves as MLM programs making it difficult to differentiate the two.

This is the biggest problem why most distributors have a difficult time recruiting people. It’s a giant red flag in most people’s eyes.

2.You have to consistently invest your money to earn commissions
You’re only eligible for bonuses and commissions if you buy their products. The bigger the bonuses the more product you have to buy. You do get discounts but if you can’t sell the products I can see you easily fall into a financial deficit.

3. Too much competition 
Amsoil is a billion-dollar company which means there’s is an insane amount of independent sellers around the world.

You’re basically selling the same products that millions of others are trying to sell which makes it that much harder to stand out and succeed.

That’s a lot to overcome for someone that doesn’t have any sales or recruiting experience.

Multiple studies have shown that the majority of people that get into MLM lose money rather than earn it. This makes sense if you take into account the 3 factors I just mentioned.

On the pink truth website, there’s an article that references 2 different reports from researchers named Robert FitzPatrick and Jon Taylor. They did separate studies using different methodologies, and both concluded that over 99% of distributors lose money.

My Personal Take

As I said before, making money with Amsoil and MLM companies, in general, is incredibly hard. You’re almost obligated to purchase products every month that tend to be overpriced which makes them hard to sell.

It’s rare for people to even break even with MLM which makes it annoying that MLM’s advertise it as easy money. There are countless MLM stories online about people ruining relationships trying to recruit their friends and family and losing money.

What I do like about Amsoil is that they have high-quality products that people trust. This makes it easier to sell products and recruit members than with ACN or Mary Kay that is seen by many as a pyramid scheme.

That being said, there are hundreds of studies that say that there’s a 1% chance of being successful with MLM. This explains why there are no real numbers about the success rate of Amsoil online.

This legally isn’t seen as a pyramid scheme but I wouldn’t recommend investing in a method with such a low success rate.


Is Amsoil a scam? No, but I can’t call it a legit way of making money online either.

An Alternative that needs no recruiting and pays well

Let’s be honest unless you’re very skilled at selling and recruiting, MLM’s seem like a bad deal.

What if I said to you there’s a method to make money online that doesn’t require you to buy products upfront and after that try to sell them?

Sound like a better option for most right?!

If you want to make money online from anywhere including your own home I recommend you to look at Wealthy Affiliate.

It’s the platform that taught me how to create an online business revolving around my interests.

Wealthy Affiliate banner

That’s all for today. If you have any questions or you just want to show some love don’t hesitate to leave a comment.

See you at my next post!

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