You’ve done it!
The product you’ve been working on is finally done.
Marketing plan is in place and you’ve created a funnel to get people to
buy your product.
Through google adwords and social media marketing you drive people
to your site.
People begin to buy your product you’re making money, but for
some reason you never earn as much as the people that inspired you to start.
People are interested in your product, because they’re buying it.
Why is this?!
The reason is that Funnels aren’t what they’re made out to be.
Don’t get me wrong a sales funnel is valuable tool to have, but to rely just on a funnel
isn’t going make you a millionaire.
To explain why this is true I have to explain with what type of people you’re dealing with
when you sell a product online.
There are three types of people on the internet.
1. People that are already convinced and ready to buy your product.
2. People that are interested, but aren’t sure if they want to buy it.
3. People that aren’t interested in your product.
The function of a sales funnel is to guide you through the buying process
through a couple of steps. If you’re already convinced you’re going to buy a product
the funnel is very effective, but what if you’re no sure or not interested?
This is what separates the people that make a few sales from the people that make a lot
of sales. If you want to be part of the group that makes a lot of sales you’re going to have to
find a method to convert multiple types of people.
To be able to do this you need to understand that clever marketing and talking about the
features of your products is going to have its limits. You need to start learning about sales and
not in a let’s put some cheesy one liners in my copy, but the psychological aspect of it.
To explain everything about it would literally take me years, but I can give you some guidelines
that can up your closing rate exponentially if you incorporate it into the copy of your funnel.
So let’s take a look in the mind of the general buyer. It might seem a bit dark when you read it, but
it’s up to you to bring people into the light with the value your products bring.
As I said before these guidelines apply to the masses.
The 7 Psychological rules for sales
Rule #1 Most people will still say no.
You can have the greatest marketers and salespeople in the world by your side it doesn’t matter.
Most people will still say no to your offer.
I know I said you’re going to have to be able to convert all three types of people, but that
doesn’t mean everyone. Just because they said no doesn’t mean its over, because people
say no for different reasons.
Examples of why they say no can be:
- You never asked them to buy.
- You never showed them how to buy.
- They bought from your competitor.
- They don’t feel you understand them.
- They don’t know like or trust you
- They don’t believe in you enough
- They don’t believe in themselves
Depending on the reason you can still convert them even if they are not convinced.
Rule #2 Most people have little to no ambition.
This is where a lot of people go the wrong method. Instead of selling to ambition
you should sell to desire. Everybody wants to be rich, but nobody wants to work
When you sell your products don’t sell what the buyer has to do or the components
the product has. Sell what will happen when they buy your product, the change in their
daily lives etc. Let this inspire them to work.
Rule #3 People have little to know faith.
You could be selling the cure for cancer if nobody believes you your chances of
even making one sale will be zero. Showcase as much proof that your product works
Sometimes even if you have proof they still won’t believe you. In these case it has nothing
to do with your product, but can have something to do with how they think.
- They can’t do it
- It’s to easy
- It’s to fast
- I will fail
I could name at least 10 more from the top of my head, but that’s not the point.
The point is to put yourself in their shoes and find out what it would take for them to give your
product a chance.
Rule #4 People want new opportunities.
People will always be more attracted to new things than improving what they already
have. As soon as you come with an offer to improve something it reminds them of their
earlier failures. This is why you have people that immediately jump on every new method to earn
It’s not just them it’s everybody including you. Which offer sounds more attractive a paintjob
for your car or a whole new car… my point exactly.
Frame your offers as something new as an opportunity and you’ll have method more success.
Rule #5 People are bored to death.
They’re bored to death and they don’t need another boring thing to chirp at their ear.
You need to be more interesting than your competitors else wise you won’t be able to
keep their attention and before you know it they’re of to the next site before even reading
Rule #6 People are moved by status.
Human beings put a lot of importance on their perceived status, because of this
we don’t want to do things that might lower or status. This is why a lot educated people
decline certain opportunities that make more money.
When you’ve studied all your life to become a doctor you don’t want work in garbage
disposal even if they’d pay you $1000 per garbage bag you pick up.
If your product can increase people’s status your chances of selling are much higher.
Rule #7 People need something higher than themselves to believe in.
When I say this I’m not talking about religion, but facing the reality that we don’t have
the time and the capability to learn everything about everything. Sometimes you have to
believe someone or something else can do something you can’t do and entrust it to them or it.
A product will do method better if there’s a “done for you” element in it. People don’t want to know
what exactly is going on they want to be able to entrust it to something else and afterwards get
a finished product.
Just put something in the “black box” and have the result come out.
This was crazy brain dump, but I’d advise you to test it out. Something tells me you’ll be
happy with the result.
If you liked this post or found something useful leave a comment.
Until the next time!
If you’re interested in making money online, but you don’t have an idea of
what you can sell I highly recommend to check out my Wealthy Affiliate program review.
2 thoughts on “Funnels aren’t all they’re made out to be without incorporating this!”
You’ve shared some really good points about the psychology of selling to others, and how people think. And you’re right! You make valuable points around how people usually spend their money too. I think trust in the product or person they are buying from makes a big impact on whether they will purchase or not, and of course if they are already ready to buy. Thanks for a helpful post.
Thanks for the comment! I believe this too. Trust is one of the fundaments
human relationships are build on, and without having some sort of a relationship with your buyer it’s hard to sell anything.