Getresponse vs Constant Contact: Which One Should You Pick?

Welcome to my Getresponse vs Constant Contact review. 

In this post, I’m going to compare the main features of both email marketing services to find out which will give you a better chance to achieve your goals. 

Getresponse and Constant Contact have been around for a long time and can arguably be called some of the best email marketing services on the internet. That being said, depending on your goals one can be a better fit than the other. 

That’s why I’m going to go over the most important features of these email marketing services to highlight the differences so you can make an informed decision before purchasing one of these email marketing services.

Let’s get into it. 

Getresponse vs Constant Contact: Deliverability 

I think it’s appropriate to start off with the most important component of any email marketing service.

The deliverability of both Getresponse and Constant Contact.

What good is email marketing if people aren’t able to receive your content right? 

The higher the deliverability, the better.

After doing some research these two both have a high deliverability rate.

Getresponse comes out as a winner by a thin margin of 1%.

Getresponse has a 99% deliverability rate while Constant Contact has a 98% DR.

Assuming you use the email marketing service in a proper way this shouldn’t change.

Free Plans and limitations

Recently Getresponse has launched their forever free plan. 

While Getresponse has a forever free plan that limits the features you can use, Constant Contact has a 60-day free trial that gives you full access. 

The Getresponse Forever Free plan allows you to have a list of 500 contacts, send out 2500 emails per month, create 1 landing page, and use their pop-up forms. 

The Getreponse Forever Free program doesn’t come with email marketing automation but gives you full email broadcasting functionality. 

The Constant Contact free trial lets you use all its features for 60 days.

This includes everything Getresponse forever free offers plus autoresponders, advanced list management features, and much more.

When it comes to their free plans there is no definitive winner in my opinion. It all depends on what your goals are with the email marketing service. 

If you’re new to email marketing and you don’t have an established source to generate your leads from I’d go with Getresponse just to buy yourself some time before you have to start paying. 

If you already have lead generation sorted out but don’t want to spend money initially on your email marketing service then Constant Contact would be a great choice. 

You can use the profits you get during the free trial to pay for a Constant Contact paid plan.

Getresponse vs Constant Contact: Ease-of-Use

Constant Contact and Get Response are both beginners friendly. 

Both email marketing services have simple navigation that’s set up to make it easy to find all the features. 

This is a huge plus in my opinion because I have been reviewing all kinds of email marketing services in the last few weeks. Some of them have hidden functionalities that I would’ve never found if others hadn’t brought them to my attention beforehand.

I do think that Getresponse has an advantage in this area with their conversion funnels because they guide you through the whole process of creating the funnel. 

In the last few years, Getresponse has spent a lot of effort into becoming more like a funnel builder which benefits the user when it comes to creating their email strategy and converting leads into sales and clicks.

Constant Contact is doing a lot at the moment to improve in these areas but they aren’t at the level of Getresponse yet.

Getresponse vs. Constant Contact: Website Builder and Landing Pages 

Getresponse and Constant Contact both provide their members with landing pages that they can use to acquire email addresses. 

I do think because Getresponse had an actual page builder and Constant Contact doesn’t it gives you more options when creating your landing page.

They both have more than enough functionality to create effective landing pages that get the job done but if you want to get a bit fancier with the pages both options are a bit lacking in comparison to actual website builders. 

That being said, the Getresponse website builder has more features that you can use. 

Therefore when it comes to creating landing pages I’d give Getresponse the edge.

Getresponse vs. Constant Contact: Marketing Automation 

In terms of marketing automation, Getresponse and Constant Contact are very different in what they offer. 

They both offer autoresponders that you can use to send out emails at a specific time but when it comes to advanced automation Getresponse has more to offer for an affordable price.

Getresponse makes it possible to combine multiple actions and conditions in your marketing automation. 

Getresponse also offers a workflow builder that you can use to get a better overview of the entire automation process.

Constant Contact doesn’t have the ability to combine these two which means it takes a bit more work when it comes to setting up the automation.

The Getresponse automation workflow builder can be used to edit the workflow templates they have in their library or create a workflow from scratch.

Because of that reason, I’d say Getresponse is the winner when it comes to marketing automation.

Getresponse vs. Constant Contact: Reporting 

Getresponse and Constant Contact both offer reports about basic metrics such as open rate, clicks, unsubscribe rate, and more. Where Getresponse differs from Constant Contact is real-time reporting. 

This makes it possible to start making adjustments mid-campaign which can save you a lot of money and time especially when you got the leads through paid advertising.

You’ll also get reports regarding performance on mobile and you can track shares on social media. 

Where Constant Contact does have an edge over Getresponse is putting your numbers in context. It offers a feature with which you can immediately compare your performance to the industry average. 

When it comes to reporting they both have the same basic features necessary for creating effective reports that you can use to enhance the performance of your email marketing but also have unique features. 

There’s no definitive winner when it comes to reporting in my opinion. 

Getresponse vs. Constant Contact: List Management and Segmentation

Getresponse and Constant Contact are capable of a lot when it comes to list management. 

You can segment your list with both email marketing services and tag your contacts based on their activity, contact details, and more. 

They are more or less the same when it comes to list management. They also have a very simple method for displaying the engagement level of every single contact.

This makes it easier to target those that give you the best chance of achieving your email marketing goals and remove the people that aren’t engaging with your emails.

When it comes to list management and segmentation I think it’s a tie..

Getresponse vs. Constant Contact: A/B testing

They both have subject line A/B testing

You can change the percentage of recipients of every subject line and decide the timespan.

You’ll receive analytics about sent emails, clicks, opens, and reports created.

After testing out specific formats for your subject line you can decide which one you’ll use in the future based on their performance during the split test.

There’s a noticeable difference between the split testing capabilities of Getresponse and Constant Contact.

Getresponse makes it possible to split test not only the subject line but also the content of the email itself. This gives you a lot more information to work with to enhance the performance of your marketing campaigns.

This is why I give Getresponse the edge when it comes to split testing.

Getresponse vs. Constant Contact: Integrations

Constant Contact and Getresponse both have integrations. In the past, there was a big difference between Getresponse and Constant Contact when it came to the number of integrations but it is slowly evening out. 

At the time of writing this, Getresponse has somewhere around 50 more integrations available but I wouldn’t be surprised if in a month Constant Contact has caught up to them. 

A the moment, I consider Getresponse the winner of this comparison. 

Getresponse vs. Constant Contact: Customer Support

Customer service is important when it comes to email marketing services. Preferably it should be carried out as quickly and effectively as possible. 

Getresponse customer support
Getresponse has gotten multiple awards for its customer service. 
They can provide assistance in multiple ways such as email, chat, and phone support in multiple languages. 

The majority of the plans receive email and chat support but don’t come with phone support. The only plan that comes with phone support is their Max2 plan which is a custom-made plan for business enterprises and other large organizations.

Constant Contact
Like Getresponse, Constant Contact has award-winning customer service.

Constant Contact provides its members with the same type of support as Getresponse. The only difference is that all the plans have access to phone support. They also offer classes, consultation, and design services for the higher tier. 

In comparison to Getresponse, Constant Contact provides a way better customer support experience.

Constant Contact is a clear winner when it comes to customer support.

Getresponse vs. Constant Contact: Pricing 

Getresponse and Constant Contact are similar in a lot of ways and both have the capability to help with creating a successful email marketing campaign but how much you’re going to pay for it differs. 

Let’s take a look at the pricing of the two email marketing services starting with Getresponse.

Getresponse Pricing

Getresponse has 5 tiers that all are focused on a specific theme related to marketing.

Constant Contact Pricing

Constant Contact has a free trial and 2 paid tiers of which the price varies depending on how many contacts you have.

When comparing the 2 email marketing services you’ll notice everything that in a lot of ways the Email Plus package of Constant Contact is comparable to the Marketing Automation plan which makes it seem that Constant Contact is more affordable. 

That doesn’t seem to be the case if you take a closer look at the price per number of contacts. The moment you get more than 500 contacts the price increases drastically making it more expensive in the long run. 

Getresponse vs. Constant Contact: Feature Gaps

Getresponse and Constant are both very much equipped to help people achieve their email marketing goals but there is a noticeable gap when it comes to the features offered. 

Here are a few examples of such feature gaps

Getresponse offers (Paid) Webinars 
From the Marketing automation and up it is possible to host webinars to help with nurturing your leads and increasing your sales. The live webinars are in-platform features that don’t require you to purchase other products to host them. 

When you have an eCommerce Marketing plan it is even possible to host paid webinars and start earning money with these webinars and on-demand webinars.

Getresponse offers Conversion Funnels
Getresponse guides you step-by-step through the creation of your funnels. It's the feature that sets it apart from a lot of other email marketing services.

They offer templates for all kinds of funnels that you simply have to fill in. After going through the steps you can immediately start sending leads to your funnel.

The conversion funnels are available in all tiers including forever free.

Getresponse Live Chats 
Getresponse offers a chat function that makes it possible to communicate with your potential customers. 
The chat function can be placed on your website, a Getresponse landing page, and even in your emails.

Getresponse Chat is available for members that have an email marketing plan of higher.

The Marketing Automation Workflow
Getresponse makes it possible to create an entire workflow for the automation of your marketing.

They provide you with custom workflows that are available when you purchase the email marketing plan. To be able to customize the plans or create a workflow from the ground up you’ll need to upgrade to the marketing automation plan.

Overview Getresponse vs Constant Contact

Conclusion 

None of the 2 email marketing services is a bad choice but I do think Getresponse offers more features that can add to creating successful email campaigns and converting leads.

That’s it for today!

I hope you got some value out of this post. 

If you have any questions feel free to leave a comment.