In this post, I’ll show you how to make email newsletters.
Already have an income stream? using email newsletters to capture emails can boost your income like crazy. They say it’s easier to get old customers to buy more products than trying to sell products to people who have never heard of you. Email newsletters let you take advantage of that.
I’ll show you:
- how to get people to sign up.
- how to optimize subject lines to increase your open rate.
- Examples of content you can put in your emails.
- how to hook people through stories.
- how to make people feel like they’re part of your inner circle.
- how to balance promotion & content creation.
Make Your Email Newsletter Opt-in attractive
There are thousands of people online with their own email lists and some of them have given email lists a bad reputation by spamming people. Just having an email list and saying people should subscribe isn’t going to inspire people to subscribe. This is why you should “bribe” them for their email. This is often done through free giveaways.
- deals on products you’re selling.
Something I used to do a lot was to sign up for email lists I wasn’t interested in with a “fake” email because the incentive was really good. To prevent that from happening to you make sure people know you’ll provide a lot of value on a consistent basis to all people that sign up.
This can be exclusive content like:
- behind the scenes content
- early access to new products
- and more
Have your goal clear and stick to it.
Randomly creating content for your email list won’t get you anywhere. Every piece of content you provide your email list should lead to your end goal. This is a very hard thing to do if you don’t have your end goal clear. Here are a few reasons to have an email list:
- Lead conversion
- Customer retention
- Promoting affiliate products
- drive traffic to landings page
- increase social media presence
These are only a few reasons. You can have your own just make sure you’re looking at the big picture.
Consistency will be needed.
No matter what goal you have with your email list you probably won’t achieve it with one email. Through sending emails and providing value on a regular basis you create a relationship and a level of trust with everyone subscribed to that email list.
That relationship is what’s going to help you with achieving your goals.
I can’t decide for you how many emails you have to send and if you should do that daily, weekly or monthly just know when you decide and notify your list about it to keep that promise.
It would be wise to create an editorial calendar.
Creating content for your email list next to the content you put on your website or any other platform takes a lot of time and energy.
There are multiple online tools that can help you with creating an editorial calendar to make your life easier.
Software recommendations for creating an editorial calendar
- Hubspot editorial calendar
- Social cast
Something you can also do if you have segmented your email list right is create email sequences that you can automate which saves you a lot of time.
Effective subject lines
It doesn’t matter what kind of value your email contains if the subject line is bad people won’t open it. You don’t want your marketing endeavor to end before it even starts this why I’d advise you to do the things I mention beneath to optimize your emails in their subject line.
Effective email subject lines:
- Are benefit driven ( Let people know what they can gain from reading your email.)
- Contain odd numbers ( odd numbers sound more specific which adds to credibility.)
- stimulate curiosity ( People tend to look for closure. Use this to your advantage through using open loops in your subject lines.)
- Use brackets ( Easy way to give that extra information without wasting words.)
You can do all you need to get people to sign up for your email list and get them to open your emails if your content is bad expect a lot of people to sign out quick. Your content is the meat of your business. It’s the best way to bring value to your email list. Make sure it’s niche/ relevant ( People signed up for specific kind of content so give them that.)
Examples of what newsletters can consist of are:
- Collection of old blog posts
- behind the scene content
- News in your niche
- your personal revelations
- interviews with people in your niche
Stories are a very powerful tool you can use to connect with the surrounding people. They stimulate engagement, are memorable and can be very relatable. This is why a lot of people that do email marketing use stories to convey their message. Hearing information that can help you on your journey is useful, but by including a story about yourself using that information you add relatability.
Yesterday I was talking with a friend about my YouTube channel and how he said he liked my new content more than my old content because my new content showed more of my daily life and the problems I deal with. He said it made him feel less lonely when he was working on his own entrepreneurial endeavors.
Stories can create thoughts along the line of “if he can do it, I can do it too.” The sheer thought of this can inspire someone immensely and spur them on to take action.
You might provide value to a specific niche, but the story can become the overall theme. This doesn’t apply for just one email, but every email you send out after that.
Emails are geared towards you
Random content geared to the masses can be found anywhere. Email content works the best when it’s directed towards to your email list and feels personal. It has to sound like you’re having a conversation with your reader rather than random spitting out information.
Create a feeling of exclusiveness
Create exclusivity when it comes to your emails, the moment they submit their email they should
feel they’re on the inside. Humans are social creatures we like to be part of groups. Create the feeling they belong to something bigger by creating an exclusive group. I know certain websites where you have to sign electronic contacts to get access to information just to make it feel more exclusive.
Call to action
As I’ve said before your email should have a specific purpose. Nothing is going to happen by just sending emails with content. It doesn’t matter if it’s for getting more people on your social platforms, selling a product or driving traffic to a landing page you’re going to have to ask them to do it.
You can’t put a call to action button everywhere though. If every email you send out is just a promotion of a product this is going to turn people off.
I remember a friend of mine who created a really big email list capturing email through writing Kindle books. He said he lost a crazy amount of subscribers just by promoting affiliate products without adding extra value.
There should be a balance between content and promotion when it comes to email. I’ve all kinds of different theories about this, but I like to stick to a 90:10 ratio. Ninety percent content adding value and ten percent promoting what you want to promote.
To create an effective email newsletter you need:
Opt-in attractive giveaways to attract people
Clear goals to make purposeful content
Consistency to cultivate a relationship with your email list.
Effective Subject lines to get people to open your emails.
Content to provide your email list with value.
Stories to make your content engaging, memorable and relatable.
Geared towards you to contribute to the relationship between you and your email list.
Create exclusiveness to make them feel like they’re part of something bigger.
Call to action to spur people on
And there you have it..! The main ingredients to make email newsletters that will grow your business.
Let me know in the comment and I’ll get back to you.