In an age where social media marketing has taken over and everybody makes these flashy ads for Facebook, Instagram, and even Linkedin search engine marketing is often forgotten especially by the younger generations. The funny thing is right now when everybody is trying to get a break through the noise on social media you could be thriving with search engine marketing.
There are two ways to do search engine marketing.
You pay for getting at the top of search results on search engines such as Google, Bing, and Yahoo.
Optimizing your pages so that they go to the top of search results on search engines organically.
In this post, we’ll focus on the second method.
How does SEO work?
Search engines such as Google go all over the internet and add the content they find to their index. All the content that goes into the index gets ranked based on factors they have created to judge the quality of the content. Your place in the search results depends on your rank the higher you rank, the higher your content is placed in the search results and the easier it is found.
In the picture underneath you can see the percentage of people clicking on websites based on their rank. The lower your rank the lower your chance is of getting exposure on your content.
To get your content to rank high you’re going to have to optimize your content in such a way that it hits the most important factors search engines look at. Most of these factors have to do with providing as much value to your readers as possible because search engines want to give their users the best experience possible.
You’ll have to take into account things like the quality of your content, the keywords you use, how long people stay on your pages and more.
Don’t worry it’s a lot simpler than it sounds.
Why is SEO important for your online success?
SEO isn’t often mentioned nowadays as a method to market your business but even if you do most of your marketing on social media SEO is something I highly advise you to look at and spent some time doing because of a few reasons. Let’s now look at 5 of these reasons.
1. Search engine optimization is cost effective
Advertising is a very effective way to market your business but if you don’t know what gets people to react you’re wasting a lot of money. When I began with paying for advertising I wasted a lot of money because I brought people to my websites and once they get there they’d see the most user-unfriendly website they’ve probably ever seen. Needless to say, everybody saw the landing page and immediately left the website.
With SEO you spend a lot of time working on making your website as valuable as possible for website visitors and you don’t have to spend money to get people to your website because of search engines direct people to it.
2. Search engine optimization can create credibility
When people need information the first place they go to is often a search engine such as Google. They wouldn’t do that if they didn’t have some sort of trust in the information Google provides them with. The moment you’re ranked on the first page you have credibility.
Also to get ranked on the first page of search engines isn’t easy. Search engines go to a lot of trouble of filtering out websites that their users don’t want to see. The fact that your content went through these filters and you came out on top says something.
3. Search engine optimization can get you brand awareness
The moment your content ranks on the first page of search results your content is the first thing they’ll see. The more people see your content the more your message get out there and with that your brand grows too.
4. Search engine optimization increases conversions
When you do seo you optimize your content so that it gets indexed in search results under specific keywords. The moment your content is extremely relevant to the keywords it appears under the higher the conversion rate of your pages is going to be.
If someone is looking for the best scooters, create a page about the best scooters. If someone is looking for the best travel credit card, make a page about the best travel credit cards.
Just give the users what they want. It’s that simple!
5. Search engine optimization gets you 24/7 Marketing
Search engines such as Google are used globally which means the activity on it never stops. Your content might pop up for certain users during the day but because there are users on the other side of the world in a different timezone your website will be active all the time.
This is a huge benefit when you compare it to paid advertising for example. As soon as you stop paying the marketing stops while high ranked pages with organic traffic will keep getting exposure.
Why is SEO important for your online success
- SEO is cost-effective
Since you don’t have to invest a lot of money in SEO the risk of wasting money is lower.
- SEO helps you gain credibility
Search engines won’t let just anybody get the top spots
- SEO helps you get brand awareness
The more you pop up in search results the better it is for your brand.
- SEO increases conversions
A lot of SEO is about giving users what they’re looking for. The more relevant your content is, the higher your conversion rate will be.
- SEO gets you 24/7 marketing
Your content will pop up in search results of user all over the world in different timezones which means you’ll have exposure 24/7.
In no way do you have to choose between paying for your marketing or doing seo. The best option would be a combination of both. Create highly optimized content and scale by using advertising.
That’s all for now. If you have any questions or you just want to show some love leave a comment in the comment section.
Hope to see you at my next post!