In this post, I’m going to share some information about the users of the second biggest search engine in the world YouTube. The content will specifically go over the users in the United States and how they fit on the global scale.
Since I value your time let’s get into it by immediately answering the main question of this article.
After that, I’ll share additional statistics that will provide more context so you’ll have a better understanding of the state of YouTube in the United States.
US YouTube Users Key Statistics
How many YouTubers are in the US?
Currently, there are 211,6 million YouTuber users in the United States of which 210 million are considered active YouTube users. This number covers the majority of Northern America, which has 279.1 million users.
The number of YouTube users is estimated to increase in the following 2 years. According to projections, YouTube will have an estimated 216,36 million users in 2024 and 219,28 million users in 2025.
YouTube in a nutshell
YouTube is a free video-sharing website and the world’s second-largest search engine.
The website was founded in 2005 by Chad Hurley, Eric Skaggs, Jawed Karim, Martin Pauer, and Steve Chen. After its initial success in the first year, it grabbed the attention of Google which bought the company for roughly 1.7 Billion dollars.
YouTube now has become a company that brings in billions of dollars on a yearly basis through ad revenue and premium subscriptions.
How many YouTube users are In The US?
According to multiple sources, there are 211,61 million YouTube users in the United States. This doesn’t reflect the number of active users which is roughly 210 million.
They contribute the biggest number of users in North America which is 291,1 million users if you include Canada. The United States accounts for 72.7% of all the users in North America.
Worldwide 2.70 Billion monthly active users
Source. (STAT)
US YouTube Users Growth and Forecast
While growth in the last years hasn’t been linear the number of users in the United States keeps increasing. Here’s some information about how much YouTube grew from 2020 to 2023 and the estimated growth for the next 2 years.
- 219,28 US YouTube users in 2025 (projected forecast)
- 216,36 US YouTube users in 2024 (projected forecast)
- 211,61 US YouTube users in 2023
- 210,53 US YouTube users in 2022
- 203,8 US YouTube users in 2021
- 205,89 US YouTube users in 2020
- 191,81 US YouTube users in 2019
Source. (STAT)
US YouTube Users by Device
In The United States, 11.67 billion devices were used for YouTube. In the United States, there’s a significant discrepancy between the use of YouTube on desktops and mobile.
- 19.32% used desktops
- 80.68% used Mobile
Source. (STAT), (SEMR), (UDH)
YouTube Premium Subscribers in the US
YouTube Premium is a paid subscription that comes with ad-free videos, YouTube original content, watch videos offline, and access to YouTube music. Over the last few years, the number of subscribers is increasing every year.
- 20 Million premium subscribers in 2020
- 23,6 Million premium subscribers in 2021
- 25,5 Million premium subscribers in 2022
- 26,7 Million premium subscribers in 2023
- 27,9 Million premium subscribers in 2024 (projected)
Source. (STAT)
YouTube users per age and per gender
US YouTube users per Gender
According to multiple studies, there doesn’t seem to be a significant difference in numbers when you categorize YouTube users by gender as you can see here.
- 54.4% are men
- 45.6 are women
Source. (STAT)
YouTube users per Age
They say that the internet and everything it has to offer is only for young people but statistics say something different. The smallest percentage of users are indeed in the older age groups but it’s still a big group.
The number of people in the 65+ range that are YouTube users is roughly half that of the number of people in the biggest age range 25-35 years old.
This is not a group small enough to be neglected. Below is a breakdown of all the age groups and the percentage of YouTube users belonging to those groups.
- 18-24 -15.0%
- 25-34 – 20.7%
- 35-44 – 16.7%
- 45-54 – 12.0%
- 55-64 – 8.8%
- 65+ – 9.0%
Source. (STAT), (GMI)
Percentage of active US YouTube users per age group
It seems in every age group the majority are active YouTube users. They are all interesting enough around 70%.
- 15-25 years: 77%
- 26-35 years: 77%
- 36-45 years: 73%
- 46-55 years: 70%
- 56+ years: 67%
Source. (SocS)
Number of YouTube views in the US
The US is the country with the highest number of YouTube views. In the last year, 916 billion views came from the United States. That being said, as a region, they’re at the number 2 spot.
At the moment, the region that produces the highest number of views is the Asia/ Pacific region followed by Europe and the United States which are tied.
- 27% of views worldwide come from the United States
- 27% of views worldwide come from Europe
- 30% of views worldwide come from Asia/ Pacific Region
Source. (GMI)
Final Words
I hope this post, gave you better insight into the state of YouTube and its users.
Whether you’ll use this information as a reference for content or just need the information to see if there’s an opportunity to take advantage of using YouTube I hope it’ll be of value to you.
That’s all for today!
Feel free to leave a comment or take a look at other content on the website.
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Sources
https://www.semrush.com/website/youtube.com/overview/
https://www.usesignhouse.com/blog/youtube-stats
https://www.statista.com/statistics/1261865/youtube-premium-subscribers/
https://thesocialshepherd.com/blog/youtube-statistics
https://www.statista.com/forecasts/1147203/youtube-users-in-the-united-states
