2019 Mailerlite Review — Definitely Cheap But Is It Any Good?

This is a comprehensive mailerlite review. I came across mailerlite when I was reviewing another email marketing service.

I noticed a lot of people that commented on that review were looking for something more affordable so I thought I’d take a look at what mailerlite has to offer. Luckily a friend of mine has already been using mailerlite for a while now so this is the combined perspective of me and my friend on Mailerlite.

Wondering if…

  • Mailerlite is worth the money?
  • it’s valuable for people with and without experience in email marketing?
  • Mailerlite is Legit?

Good News!

I’ll be sharing:

  • what Mailerlite is
  • what the pros and cons of Mailerlite are
  • who can benefit from using Mailerlite
  • what kind of tools and features Mailerlite provides you with
  • what support Mailerlite provides
  • how much Mailerlite costs
  • what my personal take on Mailerlite is
  • Email marketing Alternatives
  • How I make my living online

RealDigitalSuccess.com presents the…

2019 Mailerlite Review

Name: Mailerlite
Website: www.mailerlite.com
Founders/Owners: Ignas Rubezias
Price: $0 — $50/ month
Overall ranking: 7/10

Mailerlite, product overview

Mailerlite is an email marketing service that helps with creating, communicating, and growing your email lists. It started out in 2005 as a web design agency and in 2010 changed to an email marketing service.

The Good & The Bad

The good

Pro #1 The free plan 
I’m very impressed with the Mailerlite free plan. Most email marketing services I’ve come across don’t offer free plans let alone a free plan you can actually use. It’s not ideal for long term email marketing but it gives you a good look at what you can expect when you purchase one of their plans.

Pro #2 Easy to use

Mailerlite doesn’t have a lot of fancy features which might actually be its strong point. Based on what they offer it’s easy to see that they target beginning email marketers and people that don’t have the budget to purchase one of the more expensive email marketing services.

Pro #3 Good deliverability

We’ve tested the delivery rate of mailerlite by sending it to multiple ISP’s such as Hotmail, Gmail, and outlook and it’s pretty good. As long as you don’t ruin your domain reputation by spamming people you should be able to do a lot with mailerlite.

The bad

Con #1 A bit too basic reporting
Mailerlite being basic is a good thing as a beginner but the moment you try to do some advanced testing you’ll hit a roadblock. The rapport that is produced by mailerlite doesn’t contain a deep enough analysis that it can help “veteran” email marketers that have been active for years.

Con #2 Terms for affiliate marketing

This website gives a lot of tips to affiliate marketing so I thought I’d put this here. It’s prohibited to do affiliate marketing on mailerlite. Looking for another email marketing service that allows affiliate marketing, take a look at alternatives at the end of this review.

Who is the Mailerlite for?

Mailerlite definitely isn’t for everybody that’s why I made these lists of people that would benefit from using Mailerlite and people for who Mailerlite wouldn’t be ideal.

Mailerlite is ideal for:

  • Solopreneurs
  • Small businesses
  • freelancers
  • Bloggers
  • Beginning email marketers
  • People on a budget

Mailerlite isn’t ideal for:

  • Affiliate marketers
  • Large businesses
  • People looking for advanced statistics and reporting

Mailerlite tools & training

Newsletter Design

Drag and drop editor
Use the drag and drop editor to create newsletters without coding knowledge.
Rich Text editor
Editor for creating simple emails that can be viewed on any device.
HTML editor

Make subtle changes that might not be possible with the normal drag and drop editor.
Newsletter templates

Templates ready to be used for your newsletters.
E-commerce campaigns

Connect to Mailerlite’s e-commerce tools

Email list creation and management

Landing pages
Capture leads by creating custom landing pages

Insert condition based pop-ups to increase conversion
Embedded forms

Create forms that match the branding of your website.
subscriber management
Organize, Add, and filter your subscribers.

High targeted communicating

Automate the email process and sent emails based on behavior.
Tagging groups

Add labels to differentiate groups in your email list.
Sent personalized emails to specific people

Categorize groups based on specific characteristics.


Split testing
A/B split test your campaigns to optimize conversions.
Time zone specific delivery
Sent emails based on which timezone your list is in.
Auto resend

Automate the follow-up process.
RSS campaigns

Automate the insertion of new content created into emails for your subscribers.


Campaign reports
Track email activity such as engagement, link activity, and more.
Find out more about your audience through surveys.
Click Maps

Analyze click behavior of your audience.
Open by location
Give you geographical data about engagement.

Mailerlite Support

Support team
The mailerlite support team is ready 24/7 to help you with Mailerlite concerning issues. They have a contact form on their website on which you can put your request and they’ll reply as soon as possible.

Premium support ($100/month)
With premium support, you can skip the support queue and get help immediately.

A database full of articles to help you with things like getting started, Automation, Billing, and other Mailerlite related issues.

Video tutorials
Video lessons that’ll help you with learning how to get the most out of Mailerlite.

Getting started guide
A guide that will help you set up your email marketing from capturing emails to creating email marketing campaigns.

Mailerlite pricing

Mailerlite offers an unlimited free plan with which you have access to a lot of Mailerlite features
Mailerlite can bill you into different ways:

  • Monthly
  • Annually

Mailerlite Monthly plan

  • 1-1000 subscribers, $10/ month
  • 1001-2500 subscribers, $15/ month
  • 2501-5000 subscribers, $30/ month
  • 5001-10000 subscribers, $50/ month

Mailerlite Anual plan

  • 1-1000 subscribers, $84/ year
  • 1001-2500 subscribers, $126/ year
  • 2501-5000 subscribers, $252/ year
  • 5001-10000 subscribers, $420/ year

My personal take on Mailerlite

Mailerlite is definitely a solid email marketing service to start with. It doesn’t take forever to get your email list on Mailerlite. Mailerlite makes it easy to create landing pages, call to action buttons, and pop-ups. There’s no need to have a gazillion years of experience before you can use it.

The free plan gives you access to enough features to create a well-running email list. Mailerlite definitely provides you with a lot of value but I honestly don’t believe you can get the most out of your email marketing using this email marketing service. If you’re planning to tinker with your campaigns a lot to optimize conversions I would recommend other email marketing services that go deeper with their analysis.

Looking for some alternatives check out the ending of this Mailerlite review.

Mailerlite overall overview

Name: Mailerlite
Website: www.mailerlite.com
Founders/Owners: Ignas Rubezias
Price: $0 — $50/ month
Overall ranking: 7/10


Real Digital Success finds this a reliable product for beginners and people with small lists.

Alternatives For Mailerlite

Before you purchase an email marketing service plan somewhere I always advise you to read their terms of agreement/service. There will always be a section about prohibited actions. In some instances when you violate the rules you can lose your account and even your email list.

Knowing this I can’t randomly name some alternatives for you to try out. That’s why I made this list with autoresponders based on what you might want to do with them.

Email marketing services for beginners with small lists:

  • Constant Contact
  • Mailerlite
  • Mailchimp

Email marketing services for Affiliate marketers:

  • Get Response
  • Aweber

Email Marketing service for marketers that want data-driven email marketing at a high level:

  • Alex Becker’s Market Hero
  • Campaign Monitor

Email Marketing service for large businesses ( 6 figures )

  • Infusion soft.

It starts with the foundation…

Email marketing can help with making money online but it works best when you create a foundation and use it to supercharge your profit. My foundation is this website I created with the help of an online marketing training platform called wealthy affiliate.

Learn how to:

  • Create a Website
  • Market a Website
  • Create passive income
  • and more.

Click Here To Check Out My Wealthy Affiliate Review

12 thoughts on “2019 Mailerlite Review — Definitely Cheap But Is It Any Good?”

  1. I absolutely love this insightful article because it is full of informations. This is fascinating and intriguing to meYou did an excellent job of providing education and resources; The article was well written and easy to understand

    I am just getting to know about mailerlite; I am convinced this is a great platform that would enhance my online business. I think it realy worth it. Thanks for listing out the pros and cons. Thanks for your indepth analysis

    • Yeah, its definitely a great service but I would always first look at the terms of service of an autoresponder before buying it. I learned that the hard way.

      Rogier | Real Digital Success

  2. Though this is my very first time of coming across any article written on Mailerlite. I must confess that yours is very explicit and gives a clear picture and understanding to the reader. I really agree with the three pros and the two cons you listed about the product. I will definitely give Mailerlite a trial, because the way and manner you reviewed it perfectly has made me fall in love with it. Thanks so much for this insightful post.

    • Hey Dapoach,

      Thanks for the kind comment. Mailerlite is definitely a great email marketing service for beginners. I’ve also put some alternatives at the end of my review that’ll interest you too.


      Rogier | Real Digital Success

  3. I have a new website and I’ve been looking to grow my audience database. Since mailerlite offers free service, I believe this would be ideal for me because I’m learning the ropes. 

    However, I have an enquiry to make. How long does the free service last? Would I have to upgrade after a period of time or can I use it until I decide to upgrade?

    Expecting your feedback 

    Warm regards

    • Hey Louis,

      Thanks for the comment. The Mailerlite trial lasts 30 days. If you’re by any chance an affiliate marketer I’d look at the alternatives at the end of my review because they don’t allow affiliate marketing otherwise I’d say go for it.


      Rogier | Real Digital Success

  4. Hi Rogier,

    I just read your article on 2019 Mailerlite review and i think it is definitely a solid email marketing service to start with. but for affiliate marketer it is not a good deal because you have said so and i am totally agreed with you. thanks for giving this valuable information, i am going to share this with my friends.

    • Hey Tawhid,

      Thanks for the willingness to share this with your friends. I appreciate it!
      Yes, I’d definitely not go for Mailerlite if you’re an affiliate marketer. I learned that the hard way. Always look at the terms of service/agreements before signing up especially if you’re an affiliate marketer.

      Rogier | Real Digital Success

  5. I’ve been looking into email marketing services lately as it’s something I think I really need for my site. 

    I haven’t heard about Mailerlite before until I read your review, so good timing! You’ve made it easy to understand who it is suitable for and I also found particularly useful the alternatives you have mentioned. I had already heard of Aweber and Mailchimp but you have made it easier to understand who they are suitable for.

    Which one would you suggest if you were a beginner on email marketing and also a blogger yet also an affiliate marketer?



    • Hey Teresa

      Especially as an affiliate marketer having an email list is a must in my opinion. It makes it possible to retain your customers and offer them more products. People are more willing to buy from people they’ve already purchased products from.

      As a beginner, I would definitely go with Getresponse they also have a free trial so you can try everything out.

      Rogier | Real Digital Success

  6. Hi Rogier,

    Thank you for sharing this great informational article about Mailerlite. It’s really helpful, as an online entrepreneur and affiliate marketer.I really know from your article personally about online marketer. Email list are really great resources for any online business. This is the first time i will be reading about Mailerlite, and i trust from your article will make it my work easier.I am bookmarking your article to share with friends.

    • Hey Usman,

      Thanks for the comment and for bookmarking my content. I agree I think every affiliate marketer should have an email list. It makes life so much easier. I’ve also put some alternatives underneath that benefit affiliate marketers.

      Rogier | Real Digital Success


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