In today’s post, we’re going to take a look at Steven Schapiro’s net worth and the journey he took to acquire it. I’m going to show you his career path, income sources, expenses, and skills he has picked up along the way.
According to multiple sources such as net worth calculators, blogs, and YouTube videos Steven Schapiros estimated net worth is between 1 – 2 million dollars.
It's safe to say, that this well above the norm.
My hope is that after this post, you’ll have a better understanding of how Steven Schapiro got to where he is now.
Let's get into it!
Steven Schapiro’s General Information
Name: Steven Schapiro
Profession: YouTuber
Nationality: United States of America
Date of Birth: October 22, 1992
Place of Birth: Fort Lauderdale, Florida, United States
Relationship Status: Engaged
Education: Arizona State University and Lynn University
YouTube subscribers: 2.5 Million Subscribers
Twitch: 16.1K Followers
Instagram: 601K Followers
Tik Tok: 90 Million views
Social Media: Instagram, Facebook, YouTube, TikTok
Steven Schapiro Career Path
Steven Schapiro received his bachelor’s from W. P. Carey School of Business a part of Arizona State University after that continued to get an MBA from Lynn University.
After graduating in 2015, he started working for Yelp as a senior account executive. In 2018, he decided to quit working at Yelp to pursue a full-time career as a content creator.
He created a YouTube channel a year before quitting Yelp on which he mostly posted vlogs called the Schapchat vlogs and funny videos. His first video was called “Talking Quitly to Strangers”.
After that, he slowly started focusing more on the pranks than the normal vlogs and started to collaborate with people like Dawson Gurley from Big DawsTV.
In 2018, he also started doing videos for the channel The Daily Drop Out which is a collaborative channel with Dawson Gurley, Dani Jackel, and Lana Fraser. On this YouTube channel, he mostly did street interview videos but there were also a lot of prank videos.
Now in 2023 he still making multiple videos every week and has more than 2 million subscribers.
Steven Schapiro’s sources of income
Steven Schapiro is a well-known YouTuber but he has found multiple ways to earn money through his videos.
You can see from the description on all his videos that he makes money through the YouTube Partner Program, Brand Sponsors, affiliate marketing, and Cameo.
1. YouTube Partner Program
Steven Schapiro is part of the YouTube Partner Program. Thanks to VidIQ, you can see exactly which videos are monetized since they have a green money logo under the video.
The YouTube Partner Program is a program for creators that gives them the ability to earn money by having people watch their videos.
YouTube puts ads between and in its videos and every time someone watches these ads, the creator earns money. Not everyone can apply for the YouTube Partner Program. There are 3 requirements needed to be eligible for earning money.
- Obtained 500 subscribers.
- 3 public uploads in the last 90 days.
- 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days.
The YouTube Partner Program pays out between $0,010 and $0,030 per ad view which on average is $0,028 per ad view. 68% of that money will be sent to the creator generating the views through his content.
2. Brand Sponsors
If you have watched some of Steven Schapiros’ videos, you’ll notice that they incorporate sponsors.
A lot of YouTubers earn money simply by mentioning or showcasing the sponsor in their videos. Steven has the information of who they need to contact if they want to be sponsored in his videos in every YouTube description.
How much money Steven makes with brand sponsors he makes is impossible to find out without Steven disclosing it himself which he doesn’t do.
3. Affiliate Marketing
In all Steven Schapiros videos, you can see links directed to where you can purchase the equipment that is used in all his videos.
These are all affiliate links which means that if someone purchases something after using his links to go to Amazon he’ll receive a commission.
How much Steven earns through the Amazon Affiliate Program is hard to say without having access to his visitor’s data. We do know there are fixed commission rates for all categories.
Here’s a breakdown of the Amazon commission rates he’d deal with judging from the equipment he mentions in his videos and the links he has placed in his video descriptions.
- PC, PC Components, DVD & Blu-Ray — 2.50%
- Toys, Furniture, Home, Home Improvement, Lawn and Garden, pet products, Headphones, Beauty, Musical Instruments, Business and Industrial Supplies, Outdoors, Tools, Sports, Baby Products, Amazon Coins — 3.00%
4. Apparel: Designer sucks
Steven Schapiro also sells apparel called designersucks at designersucks.co. The idea behind the brand is to offer nice-looking clothing without having to pay a lot for it.
The website sells mostly hoodies and t-shirts between $20 and $40 per clothing piece.
Steven Schapiro’s Expenses
As a content creator, you have to spend some money to set up your business. Steven Schapiro and his team go all around the country to film prank videos which means they mostly have to deal with travel costs, employee salaries, and equipment.
Steven Schapiro breaks down the equipment he uses (mostly for affiliate marketing) in the description of every video so you can have an idea of how much money he invested.
Here’s a list of the equipment he uses:
1. Camera
Steven Schapiro uses the Sony NEW Alpha 7S III Full-frame Interchangeable Lens Mirrorless Camera for all the content that he posts on the YouTube channel. The costs differ per website but on Amazon, you can purchase this camera for $3,498.00
2. Vlog lens
The lens he uses for his vlogs is the Sony – FE 16-35mm F2.8 GM Wide-angle Zoom Lens (SEL1635GM). This lens can be purchased on Amazon for $1,649.88.
3. Prank Lens
The lens he uses for his pranks is the Sony FE 70-300mm SEL70300G F4.5-5.6 G OSS Lens. This lens can be purchased for $722.00.
4. Microphone
Steven Schapiro uses the Sony UWP-D, 1 Wireless Microphone System, Black, One Size (UWP-D21/25) for all his videos. This microphone can be purchased for US$549.00 on Amazon.
Taxes
Steven Schapiro also lives in an area without state income tax but does have other taxes that would count as expenses. You can find more information about the taxes content creators in that area would be dealing with on Tax Foundation.
Skills and knowledge needed to acquire his net worth
Acquiring a net worth of $1 million dollar isn’t something you can do easily. It requires hard work, patience, skills, knowledge, and great timing.
It doesn’t take a rocket scientist to see that Steven Schapiro is a man that has all of this but what exactly are these skills and knowledge that he has acquired over the years?
On his LinkedIn page, he has mentioned some of his capabilities and areas he has knowledge about.
Let’s go through them to get more insight into what it’d take to have success similar to Steven Schapiro.
Marketing
As a YouTube content creator, knowing about marketing is a must.
According to an Inc.com article 90% of all YouTube views go to 3% of all YouTube creators. The time of getting views simply by uploading videos is over.
Steven Schapiro has used his marketing knowledge to get over 2.5 million subscribers on YouTube.
Marketing Strategy
Marketing strategy is listed as one of the skills Steven Schapiro has.
As a YouTuber, you need to be able to create a strategy that is effective not only for getting views but also for branding and monetizing views.
Looking at Steven Schapiro his success it is clear he had a good strategy in place which propelled him to becoming a successful content creator.
Sales
The sales skill set is mostly seen in the copy he uses for his YouTube videos and the pictures used for thumbnails. Most of them are made in such a way that they draw you in by stimulating curiosity, laughter, and other emotions.
Social Media Marketing
Steven Schapiro isn’t only active on YouTube. He also gets a large part of his traffic from other social media platforms such as Facebook, Instagram, and Tik Tok on which he has more than 90 million views.
He mostly makes content for YouTube and cuts it up into small pieces that he uploads on other platforms to drive people back to YouTube.
Team Work and Social Networking
Steven Schapiro has worked with a lot of people to get the channel to where it is. He has a team that helps with filming and editing but he also collaborates with other YouTubers and they promote each other for a bigger reach.
This can’t be done without knowing how to network and manage teams. It might not have been the main component to starting his YouTube channel but looking at the numbers it definitely helped with scaling the corporation.
I hope this post was of value and if you have any questions or just want to show some love feel free to leave a comment.
See you at my next post!
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